The point of sale team at print management company, Webmart, were challenged to come up with an eye-catching in-store display to support the release of heralded “game of the year”, Modern Warfare 2.
Award-winning UK print management company, Webmart, who has many national retail clients, were recently asked to come up with an eye-catching and authentic display for long-standing games retailer customer to complement the printed elements of the campaign.
Webmart’s point of sale team, who coordinate the design, production and delivery of banners, stands, and other promotional material for a number of large customers, were pleased to use their creative skills in a different way.
Jake Freeman, who sourced the army surplus goods for the twelve large games stores to support the game’s launch, comments, “It was a fantastic display to organise because it was something out of the ordinary. We’ve put together a visual guide for each store so they can all see how best to use the display to promote the game. The challenge was coming up with something worthy of such an anticipated game, and, of course, considering the effect of having ex-army gear around the general public: we had to make sure no dud bullets or grenades made their way into the packs. But I think we’ve done it - I’m really happy with the result.”
Second-hand army items included camouflage netting, metal cases, helmets, jerry cans and bivvy bags. The customer was delighted with the result, and hopes to have Webmart’s team develop more displays of this nature in the future to supplement the usual life-size cardboard standees for major releases.