Guides

Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

March 27, 2012

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Important Things in Direct Mail: Cool new stuff and saving money‘ presentation. If you missed it (or want to see it again) here’s [...]

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Royal Mail Price Changes: from 2nd April 2012

March 26, 2012

Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the changes or help with reengineering your print. VAT Changes As [...]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

November 3, 2011

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

October 11, 2011

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be [...]

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Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

September 23, 2011

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely [...]

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A Quick Printing Guide: Folding

September 7, 2011

If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers – increasing response rates into the bargain. It’s also important as [...]

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Press Pass Top Tips: Print Buying Help and Advice

August 26, 2011

If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you’ll want to be there when it’s being printed, to make sure everything’s going to plan. It gives you piece of mind, tighter control of what’s going on and you’ll be on hand to [...]

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A Look at Print Management Companies UK

July 18, 2011

Print Management Companies UK – what do they do? There are a number of different types of businesses who call themselves Print Managers. But from many customer’s perspectives (i.e. anyone print buying on a project by project basis) a print management company will seem pretty much like talking to a printer. You talk to them [...]

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Web Offset Printers: 4 Steps to Finding a Good One

July 12, 2011

You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web Offset Printers? …but you’re not sure where to turn? It’s a problem lots of us print buyers have had. And it’s not just web offset printers who are tricky [...]

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Thermographic or Thermography Printing

June 30, 2011

The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the application of heat, hence the name. The process hasn’t changed [...]

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