Guides

Thermographic or Thermography Printing

by Rich B

The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the application of heat, hence the name. The process hasn’t changed [...]

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4 Tips to Effective Print Advertising Design

by Rich B

Advertising in printed magazines can be very effective. But there’s a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they’re packed with advertisements all competing for the reader’s eye – so understanding the fundamentals [...]

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5 Tips for Specifying Print for an Estimate: a Print Procurement Guide

by Rich B

Whether you’re new to buying print or a print procurement expert, there’s lots of things to think about when requesting an estimate. Not only is it very easy to forget that vital piece of information that can mean the difference between a high or a low price, but if you’re new to print, you can [...]

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A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.

by Rich B

As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your customers and driving sales from them. However, in the UK, the main deliverer of Direct Mail, Royal Mail, are increasing prices from today by up to 15% for some classes of mail. All of which [...]

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Papers for Printing: Most Popular Paper Weights for 6 Printed Products.

by Rich B

Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken from products bought over the last 3 years so can be used as an up to date guide for designers and marketers to help them specify their project. Note that we’re displaying [...]

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Lenticular Printing: and the Brave New World of 3D Printing

by Rich B

3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D augmented reality is a real technology to watch for the future; and 3D films and TV, I lap it all up. Well, print is no different [...]

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Security Print: a Case Study of Printing for a Competition

by Rich B

Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at competitions and how sensitive competition data is handled within the printing process. Case Study Obviously, there are lots of different competition types, so we’re going to zoom in on one particular [...]

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Augmented Reality. The Next Big Thing in Print and Print Marketing?

by Rich B

What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a picture or piece of other digital content (twitter feed, video etc.) onto the camera display. So, for example, it’s possible with Augmented Reality to point your mobile phone camera (or a [...]

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8 Steps to Brochure Design and Brochure Printing Effectiveness

by Rich B

Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail order or for sales support, they’re very much your flexible friend. Many smaller businesses have particular challenges when creating brochures – limited budgets and a lack of specialist writing and design skills can all [...]

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A Quick Guide to Catalogue Printing

by Rich B

As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ might be). They’re effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots with digital versions. But how do you go about getting [...]

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