Market Data

News: UK Printing Companies Capacity Squeeze Comes Early

July 26, 2011

With the continued reduction in capacity in many sectors of the UK Print market, we’re starting to see the annual capacity squeeze coming early across the UK. What is the Capacity Squeeze? For those of you who aren’t aware, UK printing companies go through an annual cycle where there is press space available during most [...]

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Is it all Doom and Gloom for UK Print Companies?

June 8, 2011

There’s a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closures, buy-outs and redundancies and amid all this doom and gloom, it’s tempting to think that things are just going to get worse and worse. However, there’s still quite a bit of positivity [...]

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The Price of Insert Printing: The Science of Print Procurement.

May 18, 2011

When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have analysed 3 years of print procurement data to answer the [...]

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An Analysis of the Price of Printed Brochures.

April 21, 2011

We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers in a non-contract buying marketplace. But what lessons can we take from this, to improve our buying (and supplying) of print? Key Lessons For each print project, there are savings to be [...]

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Print Buying/Selling and the Price of Print Part 2. Data Analysis.

April 6, 2011

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried [...]

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A Quick Guide to Catalogue Printing

March 24, 2011

As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ might be). They’re effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots with digital versions. But how do you go about getting [...]

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Print Buying and the Price of Print. A Wide-eyed and Gob-smacked Investigation by Data Miner No.1

March 22, 2011

I’m on a mission. It’s a mission which will require cunning and daring. It will entail physical endurance, mental anguish and aching limbs. You see, I’m about to embark on the biggest chunk of data-analysis I’ve ever undertaken, equipped with a wheezing copy of Excel 2000, a comprehensive knowledge of at least one Excel formula [...]

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Measuring ROI from your Print Marketing Materials

March 17, 2011

Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we’re all tasked to get the most bang for our marketing buck, there’s plenty of reasons to try and track every response to calculate what we’re [...]

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Four Days to the Finnish line… Printing Paper Update

March 10, 2011

As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can. A few days ago, they had particularly severe icy weather which closed the ports of Oulu and Veitsiluoto, high up in the Gulf of Bothnia. That meant the cargo [...]

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Is Printed Direct Mail as cost-effective as other Direct Marketing?

March 8, 2011

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report [...]

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