Print Formats

POS and Poster Printing Innovation. Clean up your act with Static Cling.

October 18, 2011

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in our latest product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

Read the full article →

Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

October 4, 2011

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

Read the full article →

Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

September 23, 2011

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely [...]

Read the full article →

A Quick Printing Guide: Folding

September 7, 2011

If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers – increasing response rates into the bargain. It’s also important as [...]

Read the full article →

Web Offset Printers: 4 Steps to Finding a Good One

July 12, 2011

You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web Offset Printers? …but you’re not sure where to turn? It’s a problem lots of us print buyers have had. And it’s not just web offset printers who are tricky [...]

Read the full article →

Print Finishing: Embossed Business Cards

July 7, 2011

Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditionally seen on business stationery,  especially as embossed business cards where it’s used as a way to add impact to the print and give it a high class look and feel. However, [...]

Read the full article →

A Marketers Look into Promotional Printing Companies

June 1, 2011

I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the not too distant future. Marketing I guess one of the [...]

Read the full article →

The Price of Insert Printing: The Science of Print Procurement.

May 18, 2011

When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have analysed 3 years of print procurement data to answer the [...]

Read the full article →

Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)

April 27, 2011

Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications (typically printed items such as flyers) straight to a customer’s door. Door to door is a particularly interesting part of the print marketing mix because it’s the only marketing medium that offers near 100% coverage of [...]

Read the full article →

Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.

April 18, 2011

Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital catalogues are popular for display on websites, catalogue printing is moving higher and higher up many marketing agendas. Here’s 7 reasons why. 1. Impressions Catalogues often get used by multiple readers. In a [...]

Read the full article →

← Previous Entries