Print Innovation

Innovation in Print: Scented Varnishes

May 10, 2012

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]

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Printed Face Paints – Print Innovation that’s Great for Direct Mail

April 13, 2012

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great [...]

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Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

March 27, 2012

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Important Things in Direct Mail: Cool new stuff and saving money‘ presentation. If you missed it (or want to see it again) here’s [...]

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Best Practise in Catalogue Printing 2: Post-Production & Innovation

November 3, 2011

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

October 18, 2011

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in our latest product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

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Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

October 4, 2011

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

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