Technology in Print

Innovation in Print: Scented Varnishes

May 10, 2012

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]

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POS and Poster Printing Innovation. Clean up your act with Static Cling.

October 18, 2011

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in our latest product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really cost-effective method of getting your message across. But there [...]

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Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

October 11, 2011

In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour towards your catalogue and how colour has to be [...]

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Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

October 4, 2011

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they’re put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you attract attention. And if used cleverly, can also increase your [...]

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Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

September 23, 2011

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need to be as closely [...]

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Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags

August 3, 2011

What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their phone, to further content/information. This can be a website page, stocking information, pricing information, product videos or any other digital data.  QR codes are open source and most popular. Matrix codes can be smaller [...]

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Checklist Showing the Difference Between Gravure and Web Offset Printing.

July 19, 2011

We’ve looked at how to find a great web offset printer and also produced a 2 minute guide to web offset printing in the past. Both of which we hope you’ve found useful. So when I came across this checklist, I thought it makes a great cross-over between the two processes before we publish some helpful articles [...]

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Thermographic or Thermography Printing

June 30, 2011

The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the application of heat, hence the name. The process hasn’t changed [...]

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A Marketers Look into Promotional Printing Companies

June 1, 2011

I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the not too distant future. Marketing I guess one of the [...]

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Blurring the line between Digital and Print Marketing

May 26, 2011

We’ve reported on the blurring of the line between digital and print marketing many times in the past and we’re always interested in any multi-channel developments, especially when they contribute to marketing ROI reporting. As part of the launch of the new film, X-Men First Class, some of their outdoor poster advertisements have been equipped [...]

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