cost reduction

The Next Level of Print Buying. Simon’s Seminar at PrintBuy 2012.

by Rich B

Here’s your chance to see what all the fuss was about at this year’s prestigious PrintBuy 2012 Conference held at the Grange Tower Bridge Hotel. One of the key speakers on day 1 was Webmart MD Simon talking about how Webmart buys print and the future of print buying. Unlike most print buyers, the words [...]

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Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

by Rich B

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Direct Mail – 10 Tips to Reduce Costs and Increase ROI‘ presentation. If you missed it (or want to see it again) here’s [...]

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Print Buying/Selling and the Price of Print Part 2. Data Analysis.

by Rich B

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried [...]

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What is a Print Management Company?

by Rich B

In previous articles we’ve looked at your options when buying print or when you’re looking for a new print supplier – and tried to point out the benefits of each in a very independently-minded way – as we do with all our help and advice on Printing Brain. It’s worth pointing out again that Printing [...]

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Advanced Print Buying: a Print Procurement Platform

by Rich B

We’re all looking for ways to make savings these days. Shaving a few pounds off your buy price here and there can be well worth doing. But it can be very hard work and the savings aren’t always as transparent and traceable as you might like. Especially when you’re trying to show those savings to [...]

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