direct mail

Printed Face Paints – Print Innovation that’s Great for Direct Mail

April 13, 2012

If you’re reading this, you’ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don’t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating ‘sticky’ content in your Direct Mailing is a great [...]

Read the full article →

Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

March 27, 2012

We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his ‘A Hairy Yorkshireman on the Important Things in Direct Mail: Cool new stuff and saving money‘ presentation. If you missed it (or want to see it again) here’s [...]

Read the full article →

Royal Mail Price Changes: from 2nd April 2012

March 26, 2012

Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the changes or help with reengineering your print. VAT Changes As [...]

Read the full article →

3 Lessons from Direct Mail Printers

June 28, 2011

Direct Mail is a favourite of marketers because it’s relatively straight forward to calculate a direct ROI from it. Check out our other guides for more information. In a nutshell, if you include the right trackback mechanisms, you can calculate the effectiveness of each printed item. You can even segment data by geographic region, postcode, [...]

Read the full article →

A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.

May 9, 2011

As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your customers and driving sales from them. However, in the UK, the main deliverer of Direct Mail, Royal Mail, are increasing prices from today by up to 15% for some classes of mail. All of which [...]

Read the full article →

Is Printed Direct Mail as cost-effective as other Direct Marketing?

March 8, 2011

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report [...]

Read the full article →

14 Tips to Increase Direct Mail Response Rates

February 28, 2011

I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d distil them into a useful list and share them here. A typical conversion rate for direct mail is between 1-3% (depending on how advanced your data segmentation and personalisation, as well as [...]

Read the full article →

Introduction to Direct Mail Printing, Data and Mailing for SMEs

January 26, 2011

What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physical mail that is sent straight to the target customer. The mail can be in a wide range of printed formats – with postcards, leaflets, brochures and catalogues being the most common – and is [...]

Read the full article →

Eco-friendly Direct Mail

December 14, 2010

Direct mail is often slammed on two fronts: It’s Junk (if it’s not targeted well enough) It’s environmentally harmful (it’s not been asked for therefore it’s a waste) Both of which are closely linked and, interestingly, which are in everyone’s interests to mitigate – the marketer, the printer and the receiver. We’ll look specifically at [...]

Read the full article →