green print

Eco-friendly Direct Mail

December 14, 2010

Direct mail is often slammed on two fronts: It’s Junk (if it’s not targeted well enough) It’s environmentally harmful (it’s not been asked for therefore it’s a waste) Both of which are closely linked and, interestingly, which are in everyone’s interests to mitigate – the marketer, the printer and the receiver. We’ll look specifically at [...]

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Green Printing – paper choice

December 7, 2010

It makes sense to be as environmentally sensitive as possible with any print production – for a variety of pretty obvious reasons (which we won’t get into here!) So taking environmental responsibility as a given, then one of your most important considerations is going to be the stock you print on. Here we take a [...]

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