marketing

Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags

August 3, 2011

What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their phone, to further content/information. This can be a website page, stocking information, pricing information, product videos or any other digital data.  QR codes are open source and most popular. Matrix codes can be smaller [...]

Read the full article →

A Marketers Look into Promotional Printing Companies

June 1, 2011

I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the not too distant future. Marketing I guess one of the [...]

Read the full article →

Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)

April 27, 2011

Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications (typically printed items such as flyers) straight to a customer’s door. Door to door is a particularly interesting part of the print marketing mix because it’s the only marketing medium that offers near 100% coverage of [...]

Read the full article →

Augmented Reality. The Next Big Thing in Print and Print Marketing?

March 30, 2011

What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a picture or piece of other digital content (twitter feed, video etc.) onto the camera display. So, for example, it’s possible with Augmented Reality to point your mobile phone camera (or a [...]

Read the full article →

8 Steps to Brochure Design and Brochure Printing Effectiveness

March 28, 2011

Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail order or for sales support, they’re very much your flexible friend. Many smaller businesses have particular challenges when creating brochures – limited budgets and a lack of specialist writing and design skills can all [...]

Read the full article →

Measuring ROI from your Print Marketing Materials

March 17, 2011

Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we’re all tasked to get the most bang for our marketing buck, there’s plenty of reasons to try and track every response to calculate what we’re [...]

Read the full article →