print pricing

Postage Increases on the way?

by Rich B

As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as well as the retail costs, are set for a [...]

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The Price of Insert Printing: The Science of Print Procurement.

by Rich B

When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have analysed 3 years of print procurement data to answer the [...]

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A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.

by Rich B

As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your customers and driving sales from them. However, in the UK, the main deliverer of Direct Mail, Royal Mail, are increasing prices from today by up to 15% for some classes of mail. All of which [...]

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An Analysis of the Price of Printed Brochures.

by Rich B

We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers in a non-contract buying marketplace. But what lessons can we take from this, to improve our buying (and supplying) of print? Key Lessons For each print project, there are savings to be [...]

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Printing Price Analysis 2008-2011. What’s the Price of Printing a Brochure?

by Rich B

Well, here it is. If you supply or buy print, this is our first look at the price of printing a brochure, as reported by Webmart’s online print buying/selling platform. Also, check out this post on how we analysed the data to produce the graph. In a nutshell, we took 175 projects where we bought brochures for [...]

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Print Buying/Selling and the Price of Print Part 2. Data Analysis.

by Rich B

We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time – for many of us. It was so new, some on the team thought it wouldn’t work. No one had tried [...]

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Print Buying and the Price of Print. A Wide-eyed and Gob-smacked Investigation by Data Miner No.1

by Rich B

I’m on a mission. It’s a mission which will require cunning and daring. It will entail physical endurance, mental anguish and aching limbs. You see, I’m about to embark on the biggest chunk of data-analysis I’ve ever undertaken, equipped with a wheezing copy of Excel 2000, a comprehensive knowledge of at least one Excel formula [...]

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