ROI

Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags

August 3, 2011

What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their phone, to further content/information. This can be a website page, stocking information, pricing information, product videos or any other digital data.  QR codes are open source and most popular. Matrix codes can be smaller [...]

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Measuring ROI from your Print Marketing Materials

March 17, 2011

Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we’re all tasked to get the most bang for our marketing buck, there’s plenty of reasons to try and track every response to calculate what we’re [...]

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Is Printed Direct Mail as cost-effective as other Direct Marketing?

March 8, 2011

Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some of the other non-print forms of direct marketing. The report [...]

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Putting your Brand into Print (Pt 1)

February 14, 2011

If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do have a big headache. Just how do you push past this ‘noise’ to occupy some of that valuable customer headspace? Is it a case of simply spending more to raise your [...]

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