The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it's actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the...
Direct Mail is a favourite of marketers because it's relatively straight forward to calculate a direct ROI from it. Check out our other guides for more information. In a nutshell, if you include the right trackback mechanisms, you can calculate the effectiveness of each printed...
There's a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closures, buy-outs and redundancies and amid all this doom and gloom, it's tempting to think that things are just going to get worse...
I have to confess I didn't know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the...
We've reported on the blurring of the line between digital and print marketing many times in the past and we're always interested in any multi-channel developments, especially when they contribute to marketing ROI reporting. As part of the launch of the new film, X-Men First Class,...
Advertising in printed magazines can be very effective. But there's a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they're packed with advertisements all...
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We now turn our attention to insert printing and have...
Whether you're new to buying print or a print procurement expert, there's lots of things to think about when requesting an estimate. Not only is it very easy to forget that vital piece of information that can mean the difference between a high or a...
The trend in marketing over the last few years has been to go digital. But as we've seen in many areas, there's now an increasing shift back to traditional channels as digital has become busier and busier and marketing messages become lessened by the noise....
As we've discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your customers and driving sales from them. However, in the UK, the main deliverer of Direct Mail, Royal Mail, are increasing prices from today by up to...