Print Finishing: Embossed Business Cards Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It's traditionally seen on business stationery, especially as embossed business cards where it's used as a way to add...
A Beginners Guide to Web Offset Printers We've produced a 2 minute guide to web offset printing before, explaining how the process works. Here, we take a look at web offset from a product perspective. What sort of products can be produced at a web offset...
Thermographic or Thermography Printing The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it's actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page...
3 Lessons from Direct Mail Printers Direct Mail is a favourite of marketers because it's relatively straight forward to calculate a direct ROI from it. Check out our other guides for more information. In a nutshell, if you include the right trackback mechanisms, you can calculate...
Is it all Doom and Gloom for UK Print Companies? There's a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closures, buy-outs and redundancies and amid all this doom and gloom, it's tempting to...
A Marketers Look into Promotional Printing Companies I have to confess I didn't know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional...
Blurring the line between Digital and Print Marketing We've reported on the blurring of the line between digital and print marketing many times in the past and we're always interested in any multi-channel developments, especially when they contribute to marketing ROI reporting. As part of the launch...
4 Tips to Effective Print Advertising Design Advertising in printed magazines can be very effective. But there's a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade...
The Price of Insert Printing: The Science of Print Procurement. When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure from a number of printers, we received a wide range of prices back. We...
5 Tips for Specifying Print for an Estimate: a Print Procurement Guide Whether you're new to buying print or a print procurement expert, there's lots of things to think about when requesting an estimate. Not only is it very easy to forget that vital piece of...
