Webmart, Author at Webmart

30 Mar Augmented Reality. The Next Big Thing in Print and Print Marketing?

Posted at 11:23h in Guides, Print for Designers, Print for Marketers, Printbrain, Technology in Print

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What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a picture or piece of other digital content (twitter feed, video etc.) onto the camera display. So, for example, it's possible with Augmented Reality...

28 Mar 8 Steps to Brochure Design and Brochure Printing Effectiveness

Posted at 10:40h in Guides, Print for Designers, Print for Marketers, Printbrain

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Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they're a point-of-sale giveaway, for mail order or for sales support, they're very much your flexible friend. Many smaller businesses have particular challenges when creating brochures - limited budgets and a...

24 Mar A Quick Guide to Catalogue Printing

Posted at 10:34h in Guides, Market Data, Print for Marketers, Printbrain

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As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots...

22 Mar Print Buying and the Price of Print. A Wide-eyed and Gob-smacked Investigation by Data Miner No.1

Posted at 09:17h in Market Data, Print Pricing, Printbrain

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I'm on a mission. It's a mission which will require cunning and daring. It will entail physical endurance, mental anguish and aching limbs. You see, I'm about to embark on the biggest chunk of data-analysis I've ever undertaken, equipped with a wheezing copy of Excel 2000, a...

18 Mar Security Printing – Printing your own Cheques

Posted at 15:09h in Guides, Print for Designers, Print for Marketers, Printbrain, Printers & Performance

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There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today when lots of people are supporting red nose day and you see so many customised giant cheques floating about! But whatever...

17 Mar Measuring ROI from your Print Marketing Materials

Posted at 11:17h in Market Data, Print for Marketers, Printbrain

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Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we're all tasked to get the most bang for our marketing buck, there's plenty of reasons...

16 Mar Artwork for Print: When PDFs go Bad

Posted at 09:19h in Guides, Print for Designers, Printbrain, Technology in Print

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In a previous look at providing PDFs to your printer, we deduced that if you don't provide artwork to your printer as a PDF file, they'll put a hex on your friends and family (at the very least) and your cozy working life will turn...

14 Mar What is a Print Management Company?

Posted at 10:26h in Guides, Print for Marketers, Printbrain, Printers & Performance

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In previous articles we've looked at your options when buying print or when you're looking for a new print supplier - and tried to point out the benefits of each in a very independently-minded way - as we do with all our help and advice...

10 Mar Four Days to the Finnish line… Printing Paper Update

Posted at 14:39h in Market Data, Printbrain, Printers & Performance

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As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can. A few days ago, they had particularly severe icy weather which closed the ports of Oulu and Veitsiluoto, high up...

09 Mar Artworking for Print – How to Deliver Artwork to your Commercial Printer

Posted at 13:05h in Guides, Print for Designers, Print for Marketers, Printbrain, Technology in Print

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To those of us who don't use PDFs for artworking, a PDF is a PDF is a PDF. They're all the same, surely? But say that to a printer and they'll give you some very dark looks indeed. You see, one major source of headaches for...

Author: Webmart

30 Mar Augmented Reality. The Next Big Thing in Print and Print Marketing?

28 Mar 8 Steps to Brochure Design and Brochure Printing Effectiveness

24 Mar A Quick Guide to Catalogue Printing

22 Mar Print Buying and the Price of Print. A Wide-eyed and Gob-smacked Investigation by Data Miner No.1

18 Mar Security Printing – Printing your own Cheques

17 Mar Measuring ROI from your Print Marketing Materials

16 Mar Artwork for Print: When PDFs go Bad

14 Mar What is a Print Management Company?

10 Mar Four Days to the Finnish line… Printing Paper Update

09 Mar Artworking for Print – How to Deliver Artwork to your Commercial Printer