Author: Webmart

Print Buying/Selling and the Price of Print Part 2. Data Analysis.   We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time - for...

Lenticular Printing: and the Brave New World of 3D Printing   3D is very much in vogue at the moment and I have to admit I'm a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D augmented reality is a real technology to...

Security Print: a Case Study of Printing for a Competition   Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at competitions and how sensitive competition data is handled within the printing process. Case...

Augmented Reality. The Next Big Thing in Print and Print Marketing?   What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a mobile phone or webcam to overlay a picture or piece of other digital content (twitter feed, video, 3D animations...

As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots...

Security Printing - Printing your own Cheques   There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today when lots of people are supporting red nose day and you see so many...

Measuring ROI from your Print Marketing Materials   Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we're all tasked to get the most bang for our...

PDFs are the right format to deliver your artwork for printing. But they're not infallable. Here we look at some problems that can arise....

What is a Print Management Company?   In previous articles we've looked at your options when buying print or when you're looking for a new print supplier - and tried to point out the benefits of each in a very independently-minded way - as we do with...