Author: Webmart

Is Printed Direct Mail as cost-effective as other Direct Marketing?   Some interesting information from the Direct Marketing Association's 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness...

A Guide to Postcard Printing and Effective Postcard Marketing   Postcards can be a very cost effective method of selling to your customers. They're relatively cheap to produce and deliver and can have a high impact, especially since the customer has no option but to see what's...

14 Tips to Increase Direct Mail Response Rates   I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d distil them into a useful list and share them here. A typical conversion rate for direct...

Advanced Print Buying: a Print Procurement Platform   We’re all looking for ways to make savings these days. Shaving a few pounds off your buy price here and there can be well worth doing. But it can be very hard work and the savings aren’t always as...

A 2 Minute Marketer’s Guide to Web Offset Litho Printing   What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in the world. It was developed as a way to print from reels of...

Putting your Brand into Print (Part 2)   In Part One, we waxed lyrical about the effectiveness of print in brand-reinforcement - but, now it’s time to get specific. Here’s some practical advice on how your brand is represented in print:   [caption id="attachment_524" align="alignleft" width="480"] Make your brand...