Author: Webmart

Is Printed Direct Mail as cost-effective as other Direct Marketing?   Some interesting information from the Direct Marketing Association's 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness...

The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer?   Buying print can be fraught. There are several million variants on every print specification. There a number of different printing processes. There are also hundreds, if not thousands of commercial printers, printing...

Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing   I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was pretty insightful stuff and I know of...

Putting your Brand into Print (Part 2)   In Part One, we waxed lyrical about the effectiveness of print in brand-reinforcement - but, now it’s time to get specific. Here’s some practical advice on how your brand is represented in print:   [caption id="attachment_524" align="alignleft" width="480"] Make your brand...