Some interesting information from the Direct Marketing Association's 2010 report. The report tries to provide key performance benchmark figures for marketers to assess their own performance. But it also gives a valuable insight into the effectiveness of printed direct mailing, particularly in comparison to some...
Postcards can be a very cost effective method of selling to your customers. They're cheap to produce, cheap to deliver and can have a high impact, especially since the customer has no option but to see what's on it - even if they intend to...
Buying print can be fraught. There are several million variants on every print specification. There a number of different printing processes. There are also hundreds, if not thousands of commercial printers, printing services companies, high street printers and print management companies all ready to convince you...
I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d distil them into a useful list and share them here. A typical conversion rate for direct mail is between 1-3% (depending on how...
We’re all looking for ways to make savings these days. Shaving a few pounds off your buy price here and there can be well worth doing. But it can be very hard work and the savings aren’t always as transparent and traceable as you might...
I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was pretty insightful stuff and I know of one or two people who have contacted me to say they keep a...
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in the world. It was developed as a way to print from reels of paper (instead of sheets), meaning the paper can...
In Part One, we waxed lyrical about the effectiveness of print in brand-reinforcement - but, now it’s time to get specific. Here’s some practical advice on how your brand is represented in print: [caption id="attachment_524" align="alignleft" width="480" caption="Make your brand stand out from the crowd...
This is a short tale with a happy ending. It's a true story of a customer who awoke suddenly in the night with the great idea of seeing if she could make all the printing of her marketing materials much greener - and do it at...
What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you? It is a sad fact of business life at present that printing companies are collapsing at a fast rate. And aside from the tragedy...