A Short Tale of Green Printing AND Money Saving This is a short tale with a happy ending. It's a true story of a customer who awoke suddenly in the night with the great idea of seeing if she could make all the printing of her marketing...
What Happens when Printing Companies go Bust, and how to Protect Yourself What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you? It is a sad fact of business life at present that printing...
Putting your Brand into Print (Pt 1) If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do have a big headache. Just how do you push past this ‘noise’ to occupy some of...
Streamline your Printing – What is Web2Print (or Web to Print)? Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They can be a real administrative pain in the bum – the processing of orders, the paperwork,...
Top 6 Worst Mistakes to Avoid in Managing Print Projects Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone who’s managed hundreds of printing projects (and has the scars to...
5 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone. 1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the reasons you should be interested in Pantone. If you...
A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid question and the short answer is that you shouldn’t. Life’s too short. Spend that extra 5...
Finding a New Supplier (including our New Printing Supplier Visit Checklist!) You’ve got a great supplier for your print. You’ve always used them and they’re a good bunch. They deliver on time, give you a good deal and always do exactly what they promise. You’re happy...
Printing Services Guide - Preflighting Artwork for Print What is Preflighting? It’s a process your designer or printing services company (printer, print manager etc.) will put your artwork through to make sure all the data required to produce a great print job is present and correct. The...
UK VAT Advice for Marketers and Print Buyers If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The rules can be very confusing, even for professional print buyers, so please use...
