Author: Webmart

A Short Tale of Green Printing AND Money Saving   This is a short tale with a happy ending. It's a true story of a customer who awoke suddenly in the night with the great idea of seeing if she could make all the printing of her marketing...

What Happens when Printing Companies go Bust, and how to Protect Yourself   What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you? It is a sad fact of business life at present that printing...

Putting your Brand into Print (Pt 1)   If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do have a big headache. Just how do you push past this ‘noise’ to occupy some of...

Streamline your Printing – What is Web2Print (or Web to Print)?   Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They can be a real administrative pain in the bum – the processing of orders, the paperwork,...

Top 6 Worst Mistakes to Avoid in Managing Print Projects   Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone who’s managed hundreds of printing projects (and has the scars to...

A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing   Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid question and the short answer is that you shouldn’t. Life’s too short. Spend that extra 5...

UK VAT Advice for Marketers and Print Buyers   If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The rules can be very confusing, even for professional print buyers, so please use...