If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do have a big headache. Just how do you push past this ‘noise’ to occupy some of that valuable customer headspace? Is it a...
Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They can be a real administrative pain in the bum – the processing of orders, the paperwork, the checking of proofs, never mind the overseeing of the...
Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone who’s managed hundreds of printing projects (and has the scars to prove it) – new blogger Rich W: 1. Not Making...
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the reasons you should be interested in Pantone. If you want all your printing materials to show the same colours across everything you...
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid question and the short answer is that you shouldn’t. Life’s too short. Spend that extra 5 minutes chatting to Deb by the coffee machine or...
You’ve got a great supplier for your print. You’ve always used them and they’re a good bunch. They deliver on time, give you a good deal and always do exactly what they promise. You’re happy because they offer you great service. They’re happy because they’ve...
What is Preflighting? It’s a process your designer or printing services company (printer, print manager etc.) will put your artwork through to make sure all the data required to produce a great print job is present and correct. The process is usually helped by software which...
Over the past months paper cost has gone in one direction – upward. It has seemed that as the first day of January, April, July and September approached, so too did a letter from the paper merchants informing us that another rise of 5% to...
If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The rules can be very confusing, even for professional print buyers, so please use this as a guide only. And if...
What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physical mail that is sent straight to the target customer. The mail can be in a wide range of printed formats – with postcards, leaflets, brochures...