Author: Webmart

Introduction to Direct Mail Printing, Data and Mailing for SMEs   What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physical mail that is sent straight to the target customer. The mail can be in a wide...

Printing Brain Guide - Top 10 Leaflet Design Hints and Tips   Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong.   [caption id="attachment_297" align="aligncenter" width="300"] How do you stand out from the crowd..?[/caption] 1....

Measuring ROI from Print Marketing Communications. An Introduction.   Pretty well everything we print for business is done as a marketing exercise. If it’s a brochure, it’s produced to market your company, your brand or your products and services (or a combination of all four). If it’s...

Printing Services Guide – Design and Artwork for Print   There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hints and tips should give useful guidelines to avoid some of the most common mistakes...

Commercial Printing v Digital   I was as surprised as any when it hit the news. Each Google search has the same environmental impact as making a cup of tea!? (20 mg) Call me a bit dense but it hadn’t actually crossed my mind until that point. Of...

Quick Printing Guides – Folding   Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and marketers understand the issues surrounding folding and the printing process so they can design their way around potential...

Quick Guide - Print Proofs & Proofing   When you place your job for printing, you want to be confident that what you’re seeing on screen is what you’re going to get in your finished product. Proofs are the closest you’re probably going to get before you...

Quick guide to Print: shrink-wrapping   Shrink-wrapping by film is a way of protecting printed matter, replacing cartons or bulk packaging on pallets.  It can be used to wrap either single copies or stacks.  It makes identification easy, handles well, provides a degree of security and protects...

Brochure Printing - Creating an Effective Brochure.   However important it is to choose the right printer to print your brochure (and believe me, it’s very important if you want a high quality, trouble free job!) creating an effective brochure starts much, much earlier. Before the design and...