Author: Webmart

Tekpak is an innovation-led manufacturer of robotic packaging lines for manufacturers of high volume retail packed goods, infant nutrition and life science/pharmaceutical products. With limited marketing budget, the company faced competition from large German concerns....

To form a lasting connection between Land Rover and its target audience, the brand created a practical desert survival guide as a giveaway to all Land Rover owners in the UAE. This guide not only provided extreme tips to stay alive in the desert, but,...

Italian pasta producer, Bertolli, wanted to raise awareness of the brand as an authentic Italian food producer. The objective of the campaign was, while promoting Italian cuisine, to increase awareness of the genuine Italian food Bertolli delivers to British consumers. ...

Kern & Sohn makes extremely sensitive measurement instruments, including scales that detect minute differences in weight. To demonstrate its scales' precision, the company sent Kern the Gnome on a series of missions, which he then documented in “white papers.”...

Direct Mail v Email = DM wins (again!)   How direct mail outperforms email for cold and warm acquisition campaigns   When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone's spending their time with their noses...