Tekpak is an innovation-led manufacturer of robotic packaging lines for manufacturers of high volume retail packed goods, infant nutrition and life science/pharmaceutical products. With limited marketing budget, the company faced competition from large German concerns....
To form a lasting connection between Land Rover and its target audience, the brand created a practical desert survival guide as a giveaway to all Land Rover owners in the UAE. This guide not only provided extreme tips to stay alive in the desert, but,...
The customer needed to drive additional debit card usage, grow interchange revenue, and strengthen their “Primary Financial Institution” status....
Italian pasta producer, Bertolli, wanted to raise awareness of the brand as an authentic Italian food producer. The objective of the campaign was, while promoting Italian cuisine, to increase awareness of the genuine Italian food Bertolli delivers to British consumers. ...
Kern & Sohn makes extremely sensitive measurement instruments, including scales that detect minute differences in weight. To demonstrate its scales' precision, the company sent Kern the Gnome on a series of missions, which he then documented in “white papers.”...
Our customer, a leading educational book publisher, wanted to change print suppliers but was concerned the transition to a new supplier would hurt their business....
How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone's spending their time with their noses in their phones, it's common sense to...
If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We're always being asked some of the basics - so we decided to make this quick guide that'll answer all the most common questions...
If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its...
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 - the world's leading exhibition for wide format (i.e. large graphics!) and textile print - to check out the latest innovations we could bring back to the...