Many of our customers use Royal Mail's Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail's way of encouraging companies to use the post as a way of promoting their services. For lots more information, see the Advertising...
Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes takes a bit of lateral thinking to get the best out of them. Here's Chief Webmarteer Simon with a great offer - best idea on...
We're always looking to help our customers improve their ROI - it's what we do! So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response...
Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here's a great - and mega cost-effective - way to get a 40% email sign up rate. And as you'll know,...
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you...
We'll add pictures of print innovations to this image gallery as we discover them. If you've seen anything else you think we should add, we'd love you to get in touch using the contact us form. [gallery ids="2544,2533,2531,2489,2482,2282,2280,2279,2212,2108,2087,1939,1991,1987,1908,1907,1899,1862,1684,1584,1562,1405,1274,1023,973,838,708,309,2970,2853,2933,2848" orderby="rand"]...
As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as...
There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren't as attractive to the average marketing budget as print. So...
We're always looking for ideas that might give our customers' campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They're fun and vibrant and have a real retro-appeal, and now they're on the...
Royal Mail have announced that from 2nd January 2013, all PPI (that's Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you're unsure what this means, then a rough translation is that if...