Author: Webmart

Print's Killer App? Introducing Pocket Cards.   There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren't as attractive to the average...

Glow in the Dark Inks   We're always looking for ideas that might give our customers' campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They're fun and vibrant and have a real retro-appeal, and...

Royal Mail Changes 2nd Jan 2013   Royal Mail have announced that from 2nd January 2013, all PPI (that's Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you're unsure what this means, then a...

Webmart's ECMOD Presentation with the Prince's Trust   Print and Direct Mail's role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that's dear to many of our client's hearts...

The Next Level of Print Buying. Simon's Seminar at PrintBuy 2012.   Here's your chance to see what all the fuss was about at this year's prestigious PrintBuy 2012 Conference held at the Grange Tower Bridge Hotel. One of the key speakers on day 1 was Webmart...

It's Waterproof. It's Greaseproof. It's Stone Paper!   It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper!   You may know that many...

Direct Mail: 6 of the Best Articles and Videos on Printing Brain   We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it's nice to share as much of our expertise and learning as we can through these...

Your Two Minute Guide to High Impact Electronic Posters   High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly eye-catching and make products & messages really stand out from the background. If you’re searching for a new and...

Product and Packaging Prototyping   Here's a New Service for Webmart customers. You may (or may not!) know that Webmart can produce your printed packaging materials as well as your print. Whether it's a one-off needed for proofing before you go to manufacture or a run of millions...

What Personalised Printing can do for Your Customers!   What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customise the content of the print you produce. Personalised printing enables you to tailor each printed item to...