Webmart, Author at Webmart

10 May Innovation in Print: Scented Varnishes

Posted at 09:17h in Print for Designers, Print for Marketers, Print Innovation, Printbrain, Technology in Print

0 Likes

What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print...

13 Apr Printed Face Paints – Print Innovation that’s Great for Direct Mail

Posted at 10:33h in Print Innovation, Printbrain

0 Likes

If you're reading this, you'll probably know that Direct Mail is a great way to communicate straight to your customers (if you don't understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating...

27 Mar Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

Posted at 07:58h in Guides, Print for Marketers, Print Innovation, Printbrain

0 Likes

We recently visited the Technology for Marketing and Advertising show at Earl's Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his 'A Hairy Yorkshireman on the Direct Mail - 10 Tips to Reduce Costs and Increase ROI' presentation. If you missed...

26 Mar Royal Mail Price Changes: from 2nd April 2012

Posted at 14:36h in Guides, Print Pricing, Printbrain

0 Likes

Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the...

03 Nov Best Practise in Catalogue Printing 2: Post-Production & Innovation

Posted at 16:04h in Guides, Print for Designers, Print for Marketers, Print Innovation, Printbrain

0 Likes

In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production...

28 Oct Best Practise in Catalogue Printing 1: the Pre-Production meeting.

Posted at 09:06h in Print for Marketers, Printbrain

0 Likes

If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make your print that bit more effective. Namely, the...

18 Oct POS and Poster Printing Innovation. Clean up your act with Static Cling.

Posted at 09:07h in Print for Designers, Print for Marketers, Print Formats, Print Innovation, Printbrain, Technology in Print

0 Likes

If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not, before) and are a totally effective communications materials and a really...

11 Oct Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

Posted at 08:51h in Guides, Print for Designers, Print for Marketers, Printbrain, Printers & Performance, Technology in Print

0 Likes

In colour management part 1, we looked at how it's tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to view colours in a controlled environment. We now look at the first stages of getting colour...

04 Oct Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

Posted at 08:08h in Print for Designers, Print for Marketers, Print Formats, Print Innovation, Printbrain, Technology in Print

0 Likes

Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they're put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you...

23 Sep Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)

Posted at 10:07h in Guides, Print for Marketers, Print Formats, Printbrain, Printers & Performance, Technology in Print

0 Likes

Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products...

Author: Webmart

10 May Innovation in Print: Scented Varnishes

13 Apr Printed Face Paints – Print Innovation that’s Great for Direct Mail

27 Mar Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar

26 Mar Royal Mail Price Changes: from 2nd April 2012

03 Nov Best Practise in Catalogue Printing 2: Post-Production & Innovation

28 Oct Best Practise in Catalogue Printing 1: the Pre-Production meeting.

18 Oct POS and Poster Printing Innovation. Clean up your act with Static Cling.

11 Oct Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)

04 Oct Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes

23 Sep Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)