How Print Marketing Drives Online Search & Conversion Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a close look at some interesting research relating particularly to brochures and catalogues. Call Webmart: 01869 366931 Link to Infographic or...
The Future of Printing? Landa Nanography launch at Drupa. A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the launch by Benny Landa of his new Nanographic printing presses. Nanography is the term coined for...
Innovation in Print: Scented Varnishes What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great...
Printed Face Paints - Print Innovation that's Great for Direct Mail If you're reading this, you'll probably know that Direct Mail is a great way to communicate straight to your customers (if you don't understand the power of Direct Mail yet, why not dive into some...
Chief Webmarteer's Direct Mail Presentation from TFM&A Direct Marketing Seminar We recently visited the Technology for Marketing and Advertising show at Earl's Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his 'A Hairy Yorkshireman on the Direct Mail - 10 Tips...
Royal Mail Price Changes: from 2nd April 2012 Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to...
Best Practise in Catalogue Printing 2: Post-Production & Innovation In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to...
Best Practise in Catalogue Printing 1: the Pre-Production meeting. If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and...
POS and Poster Printing Innovation. Clean up your act with Static Cling. If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not,...
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management) In colour management part 1, we looked at how it's tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to...
