Chief Webmarteer's Direct Mail Presentation from TFM&A Direct Marketing Seminar We recently visited the Technology for Marketing and Advertising show at Earl's Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his 'A Hairy Yorkshireman on the Direct Mail - 10 Tips...
Royal Mail Price Changes: from 2nd April 2012 Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to...
In Part 2, we move on to the post-production phase of the project and see how to best follow up and start the cycle of continual improvement and innovation....
If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make your print that bit more effective....
POS and Poster Printing Innovation. Clean up your act with Static Cling. If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not,...
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management) In colour management part 1, we looked at how it's tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to...
Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they're put). Well, the creative...
There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need...
A Quick Printing Guide: Folding If you use print for marketing purposes, then a decent understanding of your folding options is useful for all kinds of reasons. Firstly, it gives you more options to design and layout your print in the most user-friendly way possible for...
Press Pass Top Tips: Print Buying Help and Advice If you're printing a project with a new, untried, printer or printing an item for the first time, it's likely that you'll want to be there when it's being printed, to make sure everything's going to plan....
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