5 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone. 1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the reasons you should be interested in Pantone. If you...
A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid question and the short answer is that you shouldn’t. Life’s too short. Spend that extra 5...
Finding a New Supplier (including our New Printing Supplier Visit Checklist!) You’ve got a great supplier for your print. You’ve always used them and they’re a good bunch. They deliver on time, give you a good deal and always do exactly what they promise. You’re happy...
Preflight checking your artwork before sending it to your printing services company is key to a successfully printed product....
Introduction to Direct Mail Printing, Data and Mailing for SMEs What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physical mail that is sent straight to the target customer. The mail can be in a wide...
Printing Brain Guide - Top 10 Leaflet Design Hints and Tips Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. [caption id="attachment_297" align="aligncenter" width="300"] How do you stand out from the crowd..?[/caption] 1....
The Tale of Bob the Printer. Or Printing Services Company. Or Marketing Services Provider… A Nearly True Story Once upon a time there was a printer. The printer was a kindly soul and was probably called Bob. Yes, Bob – why not? Now, Bob would get up...
Measuring ROI from Print Marketing Communications. An Introduction. Pretty well everything we print for business is done as a marketing exercise. If it’s a brochure, it’s produced to market your company, your brand or your products and services (or a combination of all four). If it’s...
Printing Services Guide – Design and Artwork for Print There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hints and tips should give useful guidelines to avoid some of the most common mistakes...
Commercial Printing v Digital I was as surprised as any when it hit the news. Each Google search has the same environmental impact as making a cup of tea!? (20 mg) Call me a bit dense but it hadn’t actually crossed my mind until that point. Of...
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