Outsourcing marketing procurement, production, strategy, or execution can be daunting. It is a pivotal element of any business and as a result many organisations are keen to keep it wholly in-house, often to extreme extents....
10 Steps to Brochure Design and Brochure Printing Effectiveness Brochures are a great sales tool for businesses of all shapes and sizes. Whether they're a point-of-sale giveaway, for mail order or for sales support, they're very much your flexible friend. Many smaller businesses have particular challenges when...
Webmart's tip sheet - useful info when ordering brochures, magazines or catalogues If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We're always being asked some of the basics - so we decided to...
Royal Mail Advertising Mail (Admail) - Important Update Many of our customers use Royal Mail's Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail's way of encouraging companies to use the post as a way of promoting their services....
Your Two Minute Guide to High Impact Electronic Posters High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly eye-catching and make products & messages really stand out from the background. If you’re searching for a new and...
Chief Webmarteer's Direct Mail Presentation from TFM&A Direct Marketing Seminar We recently visited the Technology for Marketing and Advertising show at Earl's Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his 'A Hairy Yorkshireman on the Direct Mail - 10 Tips...
Royal Mail Price Changes: from 2nd April 2012 Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to...
In Part 2, we move on to the post-production phase of the project and see how to best follow up and start the cycle of continual improvement and innovation....
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management) In colour management part 1, we looked at how it's tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to...
There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products in your catalogue really need...
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