10 Steps to Brochure Design and Brochure Printing Effectiveness Brochures are a great sales tool for businesses of all shapes and sizes. Whether they're a point-of-sale giveaway, for mail order or for sales support, they're very much your flexible friend. Many smaller businesses have particular challenges when...
Webmart's tip sheet - useful info when ordering brochures, magazines or catalogues If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We're always being asked some of the basics - so we decided to...
Get tactile and high impact – using brand new digital Scodix technology If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process....
Glow in the Dark Inks We're always looking for ideas that might give our customers' campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They're fun and vibrant and have a real retro-appeal, and...
Royal Mail Changes 2nd Jan 2013 Royal Mail have announced that from 2nd January 2013, all PPI (that's Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you're unsure what this means, then a...
It's Waterproof. It's Greaseproof. It's Stone Paper! It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper! You may know that many...
Innovation in Print: Scented Varnishes What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great...
In Part 2, we move on to the post-production phase of the project and see how to best follow up and start the cycle of continual improvement and innovation....
POS and Poster Printing Innovation. Clean up your act with Static Cling. If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product innovation. Traditional paper-printed posters have been around since the ark (if not,...
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management) In colour management part 1, we looked at how it's tricky to accurately view printed colours and how, if faithful colour reproduction is important to your catalogue, you need to...
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