Print for Marketers

10 Steps to Brochure Design and Brochure Printing Effectiveness   Brochures are a great sales tool for businesses of all shapes and sizes. Whether they're a point-of-sale giveaway, for mail order or for sales support, they're very much your flexible friend. Many smaller businesses have particular challenges when...

Direct Mail v Email = DM wins (again!)   How direct mail outperforms email for cold and warm acquisition campaigns   When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone's spending their time with their noses...

Royal Mail Advertising Mail (Admail) - Important Update   Many of our customers use Royal Mail's Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail's way of encouraging companies to use the post as a way of promoting their services....

The European Data Protection Regulation – and how it could affect you   If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a...

Glow in the Dark Inks   We're always looking for ideas that might give our customers' campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They're fun and vibrant and have a real retro-appeal, and...

Royal Mail Changes 2nd Jan 2013   Royal Mail have announced that from 2nd January 2013, all PPI (that's Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you're unsure what this means, then a...

Webmart's ECMOD Presentation with the Prince's Trust   Print and Direct Mail's role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that's dear to many of our client's hearts...

It's Waterproof. It's Greaseproof. It's Stone Paper!   It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciting that’s a complete revolution in paper construction. Its name? Stone Paper!   You may know that many...