How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone's spending their time with their noses in their phones, it's common sense to...
If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We're always being asked some of the basics - so we decided to make this quick guide that'll answer all the most common questions...
If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its...
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digital 2014 - the world's leading exhibition for wide format (i.e. large graphics!) and textile print - to check out the latest innovations we could bring back to the...
Many of our customers use Royal Mail's Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal Mail's way of encouraging companies to use the post as a way of promoting their services. For lots more information, see the Advertising...
Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes takes a bit of lateral thinking to get the best out of them. Here's Chief Webmarteer Simon with a great offer - best idea on...
We're always looking to help our customers improve their ROI - it's what we do! So we recently popped over to the CatEx shindig at Lords to present a case study on how some recent developments in personalised digital print are dramatically pushing up response...
Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here's a great - and mega cost-effective - way to get a 40% email sign up rate. And as you'll know,...
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you...
We'll add pictures of print innovations to this image gallery as we discover them. If you've seen anything else you think we should add, we'd love you to get in touch using the contact us form. [gallery ids="2544,2533,2531,2489,2482,2282,2280,2279,2212,2108,2087,1939,1991,1987,1908,1907,1899,1862,1684,1584,1562,1405,1274,1023,973,838,708,309,2970,2853,2933,2848" orderby="rand"]...