Direct Mail v Email = DM wins (again!) How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing budget, it’s tempting to focus on digital. After all, when everyone's spending their time with their noses...
Webmart's tip sheet - useful info when ordering brochures, magazines or catalogues If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We're always being asked some of the basics - so we decided to...
Get tactile and high impact – using brand new digital Scodix technology If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process....
7 Ways to Improve Catalogue Return on Investment (ROI) - at CatEx We're always looking to help our customers improve their ROI - it's what we do! It's a few years ago now, but Webmart CEO Simon popped over to the CatEx shindig at Lords to present...
Webmart top tip - a quick way to increase email sign up rates Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing campaigns. Here's a great - and mega cost-effective - way...
Webmart Print Innovation Gallery We'll add pictures of print innovations to this image gallery as we discover them. If you've seen anything else you think we should add, we'd love you to get in touch using the contact us form. [gallery ids="4104,1638,1754,4084,4089,4099,4096,4102,4107,4121,4141,4183,4159" orderby="rand"] ...
Print's Killer App? Introducing Pocket Cards. There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren't as attractive to the average...
Glow in the Dark Inks We're always looking for ideas that might give our customers' campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They're fun and vibrant and have a real retro-appeal, and...
Webmart's ECMOD Presentation with the Prince's Trust Print and Direct Mail's role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the Business Design Centre in Islington. The topic was one that's dear to many of our client's hearts...
The Next Level of Print Buying. Simon's Seminar at PrintBuy 2012. Here's your chance to see what all the fuss was about at this year's prestigious PrintBuy 2012 Conference held at the Grange Tower Bridge Hotel. One of the key speakers on day 1 was Webmart...