Printbrain

18 Jul A Look at Print Management Companies UK

Posted at 08:14h in Guides, Print for Designers, Print for Marketers, Printbrain, Printers & Performance

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Print Management Companies UK What do they do and how do they add value? There are a number of different types of businesses who call themselves Print Managers. But from many customer's perspectives (i.e. anyone print buying on a project by project basis) a print management company...

12 Jul Web Offset Printers: 4 Steps to Finding a Good One

Posted at 11:19h in Guides, Print for Marketers, Print Formats, Printbrain, Printers & Performance

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You want to buy print? You want to make sure you get great quality? You also want a good price? You're scouring the web for Web Offset Printers? ...

07 Jul Print Finishing: Embossed Business Cards

Posted at 10:47h in Print for Designers, Print for Marketers, Print Formats, Printbrain

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Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It's traditionally seen on business stationery, especially as embossed business cards where it's used as a way to add impact to the print...

05 Jul A Beginners Guide to Web Offset Printers

Posted at 10:51h in Print for Designers, Print for Marketers, Printbrain, Printers & Performance

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We've produced a 2 minute guide to web offset printing before, explaining how the process works. Here, we take a look at web offset from a product perspective. What sort of products can be produced at a web offset printers? It's a key question because,...

30 Jun Thermographic or Thermography Printing

Posted at 16:48h in Guides, Print for Designers, Printbrain, Technology in Print

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The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it's actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the...

28 Jun 3 Lessons from Direct Mail Printers

Posted at 09:33h in Print for Designers, Print for Marketers, Printbrain

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Direct Mail is a favourite of marketers because it's relatively straight forward to calculate a direct ROI from it. Check out our other guides for more information. In a nutshell, if you include the right trackback mechanisms, you can calculate the effectiveness of each printed...

08 Jun Is it all Doom and Gloom for UK Print Companies?

Posted at 11:01h in Market Data, Printbrain, Printers & Performance

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There's a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closures, buy-outs and redundancies and amid all this doom and gloom, it's tempting to think that things are just going to get worse...

01 Jun A Marketers Look into Promotional Printing Companies

Posted at 10:43h in Print for Marketers, Print Formats, Printbrain, Technology in Print

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I have to confess I didn't know much about promotional printing companies, but after a tour of one of the largest in the country, I found my eyes opening wide to the marketing possibilities, especially to the way promotional print might be going in the...

26 May Blurring the line between Digital and Print Marketing

Posted at 09:17h in Print for Marketers, Printbrain, Technology in Print

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We've reported on the blurring of the line between digital and print marketing many times in the past and we're always interested in any multi-channel developments, especially when they contribute to marketing ROI reporting. As part of the launch of the new film, X-Men First Class,...

24 May 4 Tips to Effective Print Advertising Design

Posted at 11:15h in Print for Designers, Print for Marketers, Printbrain

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Advertising in printed magazines can be very effective. But there's a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they're packed with advertisements all...