Finishing is a general term printers use for anything that happens to a job after it's been printed. That means things like cutting, folding, binding and so on are all finishing processes. Many printers can handle the most simple finishing processes in house. Other more...
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and we were ready to use it live. It was an exciting time - for many of us. It was so new, some on the...
3D is very much in vogue at the moment and I have to admit I'm a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D augmented reality is a real technology to watch for the future; and 3D films and TV,...
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at competitions and how sensitive competition data is handled within the printing process. Case Study Obviously, there are lots of different competition types, so...
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a picture or piece of other digital content (twitter feed, video etc.) onto the camera display. So, for example, it's possible with Augmented Reality...
Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they're a point-of-sale giveaway, for mail order or for sales support, they're very much your flexible friend. Many smaller businesses have particular challenges when creating brochures - limited budgets and a...
As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots...
I'm on a mission. It's a mission which will require cunning and daring. It will entail physical endurance, mental anguish and aching limbs. You see, I'm about to embark on the biggest chunk of data-analysis I've ever undertaken, equipped with a wheezing copy of Excel 2000, a...
There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today when lots of people are supporting red nose day and you see so many customised giant cheques floating about! But whatever...
Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investment. However, in these days where we're all tasked to get the most bang for our marketing buck, there's plenty of reasons...