Printbrain

22 Feb A 2 Minute Marketer’s Guide to Web Offset Litho Printing

Posted at 11:42h in Guides, Print for Marketers, Printbrain, Printers & Performance, Technology in Print

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What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in the world. It was developed as a way to print from reels of paper (instead of sheets), meaning the paper can...

17 Feb Putting your Brand into Print (Part 2)

Posted at 11:47h in Print for Designers, Printbrain

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In Part One, we waxed lyrical about the effectiveness of print in brand-reinforcement - but, now it’s time to get specific. Here’s some practical advice on how your brand is represented in print: [caption id="attachment_524" align="alignleft" width="480" caption="Make your brand stand out from the crowd...

16 Feb A Short Tale of Green Printing AND Money Saving

Posted at 14:50h in Environmental, Guides, Print for Marketers, Print Pricing, Printbrain

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This is a short tale with a happy ending. It's a true story of a customer who awoke suddenly in the night with the great idea of seeing if she could make all the printing of her marketing materials much greener - and do it at...

15 Feb What Happens when Printing Companies go Bust, and how to Protect Yourself

Posted at 12:04h in Print for Marketers, Printbrain, Printers & Performance

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What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you? It is a sad fact of business life at present that printing companies are collapsing at a fast rate. And aside from the tragedy...

14 Feb Putting your Brand into Print (Pt 1)

Posted at 11:50h in Print for Designers, Print for Marketers, Printbrain

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If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do have a big headache. Just how do you push past this ‘noise’ to occupy some of that valuable customer headspace? Is it a...

11 Feb Streamline your Printing – What is Web2Print (or Web to Print)?

Posted at 10:08h in Printbrain, Technology in Print

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Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They can be a real administrative pain in the bum – the processing of orders, the paperwork, the checking of proofs, never mind the overseeing of the...

10 Feb Top 6 Worst Mistakes to Avoid in Managing Print Projects

Posted at 08:47h in Guides, Print for Designers, Print for Marketers, Printbrain, Printers & Performance

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Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone who’s managed hundreds of printing projects (and has the scars to prove it) – new blogger Rich W: 1. Not Making...

08 Feb 5 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone.

Posted at 07:30h in Guides, Print for Marketers, Printbrain, Technology in Print

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1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the reasons you should be interested in Pantone. If you want all your printing materials to show the same colours across everything you...

04 Feb A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing

Posted at 09:09h in Guides, Print for Marketers, Printbrain, Printers & Performance, Technology in Print

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Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid question and the short answer is that you shouldn’t. Life’s too short. Spend that extra 5 minutes chatting to Deb by the coffee machine or...

02 Feb Finding a New Supplier (including our New Printing Supplier Visit Checklist!)

Posted at 12:03h in Print for Designers, Printbrain, Printers & Performance

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You’ve got a great supplier for your print. You’ve always used them and they’re a good bunch. They deliver on time, give you a good deal and always do exactly what they promise. You’re happy because they offer you great service. They’re happy because they’ve...