Procurement of GDPR-compliant customer/prospect data: Webmart

Data Procurement

Many organisations buy in fresh data to find new customers.

We help you define your best-fit prospective customers and find the best data sources on the market.

Data Modelling More information

Data modelling analyses real data then draws assumptions from that data to inform future actions.

For example, if you have a data file featuring existing customers with spend data, modelling will allow you to identify the highest spending customers, then add customer traits to them, such as where they live, occupation, marital status and so on.

Once that’s achieved, the modelling software can then find common traits linking these high spending customers (creating a modelled profile) then match that profile with other highly similar prospective customers from a new database.

An alternative approach is to take an existing customer archetype or profile document then use that to find similar matches within fresh prospective customer data.

Prospecting/Customer Acquisition More information

Data providers mostly buy-in data from an assortment of sources and guarantee SLA-backed levels of accuracy.

We help our customers find the best sources of data and use that data to drive their campaigns.

That includes a range of digital campaigns as well as more traditional direct mail, door drop, programmatic and partially addressed campaigns.

We also use data to help customers really personalise their communications through the application of variable data on their omnichannel campaigns.

An alternative approach is to take an existing customer archetype or profile document then use that to find similar matches within fresh prospective customer data.

Data mapping & audience identification

Once we know what your target audience looks like as a data profile, we can use our clean datasets to locate people that match those descriptions.

From there we can map them to a physical location in order to come up with the most effective marketing plan. And we’ll use this to inform the most effective channels to your customers – whether that’s from a range of offline or online channels or a mix of both in an integrated campaign.

Whichever way you’d like to proceed, your campaigns rely on accurate data and modelling to get the best results. Webmart is here to ensure you get the best results from your data.

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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