Search engine optimisation is as much a science as an art. It’s a combination of closely defining your search objectives and linking it to your market strategy.

It requires heaps of search keyword analysis to discover how your targets are searching for your products/services; and it needs a careful assessment of achievability, targeting low hanging fruit first then moving onwards towards longer term objectives.

It also requires the optimising of your website infrastructure. Site structure, server speed, page hierarchies, on-page and off-page optimisations – they’re all ongoing work that’s needed to ensure you maximise your targeted, organic search traffic.

Then finally, it needs targeted copywriting and website landing page creation to start delivering searchers and buyers onto your website.
As you can see, there’s a lot to go at if you’re going to outsmart your competition.