(Pay Per Click Advertising)

PPC advertising is a great way to quickly drive online sales, reaching customers who are actively searching for your products and services and delivering them ready-to-buy into your ecommerce site or lead gen channels.

Why Webmart for your PPC?

Webmart’s team are experienced PPC campaigners. While every brand’s challenges are unique, we’re bold enough to say that we know what works. That’s not to say we’ll skimp on our due diligence. Understanding your brand, your needs, your goals – and your customers – is just as vital as ever. But we’re particularly great at translating that insight into profitable results.

More About PPC More information

The daddy of PPC is Google search. But they’re becoming increasingly challenged by social media giants such as Facebook, Instagram and TikTok as influencing brands build trust with consumers on those platforms too.

PPC is so effective because it allows you to create an advertisement then drop it into the results and feeds of people who are looking to buy; or people who’re interested in specific, relevant, subject areas.

It’s advertising on steroids – and unlike advertising of old, it’s also particularly highly targeted and controllable. Knowing that, it’s probably no surprise that PPC campaigns can be costly; and that’s why it’s so vital to optimise your campaigns in every respect to keep costs down and results high.

Thankfully, Webmart knows which knobs to twiddle and levers to pull to keep testing PPC campaigns and ensure they’re lean and effective.

How to run a PPC campaign More information

Customer and Goal Analysis

Whatever your goals, it’s vital to establish what you want from your advertising and how that matches with what your customers want. It’s the basics behind all campaigning but it’s vital to be clear as crystal because these fundamentals underpin all PPC campaigns.


Keyword Research and Targeting Tools

Keyword research identifies the relevant keywords that deliver customers to your door – and it also helps you understand cost options, i.e. whether to go for profitable niches or big but costly targets.

Of equal importance in some channels are the platform’s targeting tools. These take data provided by users and present them to advertisers to help them target specific profiles; so they’re very important.


Campaign Setup

Set up your campaigns correctly and you’ll benefit from the start and for the long term. The right structure allows you to focus on quality and relevance to keep your costs low and make your budgets stretch further.


Landing Page Optimisation

Optimised landing pages turn visitors into buyers more quickly so it’s vital to apply CRO best practice and continual testing to ensure you’re maximising that conversion rate and getting the most for your PPC budget.


Click-Ready Ad Copy

Clickbait’s a no-no but ensuring your ads are compelling and click-ready isn’t. Eye catching ads delivered to the right audience at the right time means your copy has to be truly on-point.



Clear, concise, results-driven reporting allows you to quickly see what’s working and what’s not and take those all-important actions to improve.


Don’t just take our word for it

We have been working with Webmart since 2009 and I now see them as an integral partner to our business. The peace of mind that someone is working flat out to deliver, or exceed, the expected results and outcome, and does not try to just take the easy option, speaks volumes for the dedication Webmart display, and the care they show the client.

Donald Russell

Always quick in response and really reliable. Asset to our business. Amazing service and competitive rates.

Grove Media

The team have been fantastic and a pleasure to work with, a real credit to Webmart. Nothing has fazed them; they totally understand our service offering and buy into our purpose (which I believe is key). Added to this is clear communications, expectation setting and on time delivery.

CEO, Thyme

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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