Letterbox Marketing Services

Letterbox Success

Webmart has been creating compelling letterbox marketing campaigns for over 25 years, helping our clients acquire, grow and reactivate their customers using direct mail, door drops, partially addressed mail programmatic mail. We help our customers from concept, data and creative through to sustainable production, delivery and post-campaign analysis.

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Did You Know?

70 %

of people have been driven towards an online activity by direct mail

95 %

Direct mail has an average engagement rate of 95%

49 %

Mail makes a 35% longer lasting impression than social media ads & 49% stronger than email

Your campaign is in safe hands

Letterbox marketing is at the very core of our business – we deliver over 15,000,000 mailed items every year, and hold ISO9001, ISO14001 and ISO27001 certification to ensure quality, environmental, and data security standards.

That’s why Webmart is your environmentally-friendly letterbox marketing specialist.

The Four Types of Letterbox Marketing

There are four flavours of letterbox marketing. Some are better for acquiring new customers while others are better for retention or reactivation. All are excellent for targeting and some require little or no work to ensure GDPR compliance.

Letterbox Marketing Services

Door Drop

Door drops are unaddressed mail targeting individuals within specific demographics. They’re highly effective with 45% of recipients keeping leaflets within the home and 9 in 10 happy to receive retail based unaddressed mail. (DMA)

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Letterbox Marketing Services

Direct Mail

Along with door drop, direct mail is the backbone of letterbox marketing. It’s a fantastic, uncluttered channel that allows your brand and messaging to achieve amazing cut-through and ROI.

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Letterbox Marketing Services

Partially Addressed Mail

PAM bridges the gap between direct mail and door drops. It allows you to identify customers using sophisticated targeting without the use of personalised data.

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Letterbox Marketing Services

Programmatic Mail

Programmatic is a digitally triggered piece of mail, allowing users to deliver perfectly timed personalised mail automatically.

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Data to fuel your Campaigns

High quality data is one of the most essential components of any successful direct mail campaign. Whether you’re looking for fresh data or want to draw new insight from your current customer files, or you’re searching for the best processes to keep your customer data clean, our Data Services experts are here to help – including a free data healthcheck.

Sustainable mail

As a B-Corp, our goal is to become the UK’s most sustainable marketing agency. That’s why developed our own climate positive postage brand – Enviromail – to offset double the CO2e that’s created during distribution (for free!). Not only do we use carbon neutral printers alongside carbon balanced papers, inks and printing processes to ensure your direct mail campaigns are as green as possible. We’ve also developed our own carbon calculators to ensure all your letterbox marketing campaigns have a net zero impact from start to finish.

No other marketing agency offers Webmart’s level of sustainability.

Visit Enviromail

Cost reduction

One of the great things about coming to Webmart is that we have our own in-house procurement team, here to find the best direct mail suppliers in the UK. That means not only can we show you the latest innovations and ensure your productions run without a hitch, but it also means we’ll find the best-fit suppliers for your project and reduce your costs.

Mail as part of your integrated marketing

Mail is incredibly effective as a standalone channel – according to Marketreach it has an average engagement rate of 95% – but it works even harder as part of a multichannel campaign. Webmart’s consultants are experts in advising on your channel mix and ensuring a consistent omnichannel experience.

Design and Creative

Not only do we advise, consult and deliver your direct mail, but Webmart also specialises in designing superb direct mail pieces. Our in-house team has worked with some amazing brands to carefully enhance their brand and produce direct mail that really delivers.

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Marketing Portal

Webmart’s online portal gives you real control and insight of your ongoing mail campaigns. It’s free to all our customers and lets you to specify, price, order and see the progress of your letterbox campaigns as they’re produced. We also provide a suite of reports along with Mailmark reporting of your campaigns as they’re delivered to your customers.

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Don’t just take our word for it

The team have been fantastic and a pleasure to work with, a real credit to Webmart. Nothing has fazed them; they totally understand our service offering and buy into our purpose (which I believe is key). Added to this is clear communications, expectation setting and on time delivery.

CEO, Thyme

I liaise with Webmart from the moment I log on to the moment I log off and it feels like a collaboration rather than a client vs. supplier relationship. He’s super friendly, efficient and knowledgeable which makes my working day that much better. I know if there’s any issues, I can call him any time of day and he’ll do everything he can to help, and vice versa! I have nothing but good things to say and have never had a bad experience.

Whistl

Thank you so much for all your work on the latest mailing. We were saying how great it is to work with Webmart as we have faith that you will get things done – you do things when you say you’re going to – it’s quite refreshing (unfortunately). Thank you!

Ashleigh & Burwood

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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