Direct Mail

Ideal for Engagement Growth and Reactivation. Direct mail is a proven method for reaching new customers outside your existing client base and maximising the value gained from existing ones.

With the right materials targeted towards the right audience, you can achieve an impressive return on investment even with a modest direct mail campaign.

Data analysis and targeting

The goal of any direct mail marketing campaign is to get your printed materials into the hands of existing or potential customers. Our data analysis systems and free health checks allow us to create effective audience profiles that deliver high response rates. These profiles are proven to reduce waste, printing and mailing costs by eliminating low value prospects from your campaign list.

Quality Printed Materials

If you want to reach new customers, you need to catch their eye. At Webmart, we have over 400 years of combined experience in printed marketing literature. We can assist with every aspect of the process, from initial design and format re-engineering, to the final proof copies and print run. We produce high quality campaign literature to give your direct mail marketing strategy every advantage.

Cost effective direct mail

We keep a close eye on all the postage incentives and other savings available to your letterbox campaigns. We have our own category specialists investigating local, regional, and national postage incentives to give you the best return on investment possible.

Sustainable direct mail

We have our own climate positive brand, Enviromail. We offset double the distribution carbon of your direct mail campaigns for free, meaning distributing your direct mail campaigns with Webmart and Enviromail is now entirely sustainable.

Integration, innovation and re-engineering

If you find your direct mail strategy isn’t achieving the results you were expecting, it may require fine-tuning – or a full reappraisal.

We’ll assess how your existing direct mail can work as part of an integrated campaign to boost response rates across channels. And we’ll adjust formats to reduce cost and increase engagement. We can also undertake a creative appraisal and apply eye-tracking analysis to determine where the reader’s eye is being drawn to maximise impact.

If your letterbox campaign isn’t performing, Webmart’s specialists have the tools to get you back on track.

Combat digital fatigue

In today’s online world, it’s easy to become hyper-focused on digital channels. An issue many marketers are finding is that between social media, email, PPC, remarketing and more, customers can become desensitised by online marketing.

With our direct mail services, your company can effectively sidestep the issue, offering potential customers a refreshing – and noticeable – addition to the marketing mix. Not only that, but mail has been proven to increase the effectiveness of existing digital marketing channels.

Don’t just take our word for it

We have been working with Webmart since 2009 and I now see them as an integral partner to our business. The peace of mind that someone is working flat out to deliver, or exceed, the expected results and outcome, and does not try to just take the easy option, speaks volumes for the dedication Webmart display, and the care they show the client.

Donald Russell

Thank you so much for all your work on the latest mailing. We were saying how great it is to work with Webmart as we have faith that you will get things done – you do things when you say you’re going to – it’s quite refreshing (unfortunately). Thank you!

Ashleigh & Burwood

The team have been fantastic and a pleasure to work with, a real credit to Webmart. Nothing has fazed them; they totally understand our service offering and buy into our purpose (which I believe is key). Added to this is clear communications, expectation setting and on time delivery.

CEO, Thyme

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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