Data analysis and targeting

The goal of any direct mail marketing campaign is to get your printed materials into the hands of existing or potential customers. Our data analysis systems and free health checks allow us to create effective audience profiles that deliver high response rates. These profiles are proven to reduce waste, printing and mailing costs by eliminating low value prospects from your campaign list.

Quality Printed Materials

If you want to reach new customers, you need to catch their eye. At Webmart, we have over 400 years of combined experience in printed marketing literature. We can assist with every aspect of the process, from initial design and format re-engineering, to the final proof copies and print run. We produce high quality campaign literature to give your direct mail marketing strategy every advantage.

Integration, innovation and re-engineering

If you find your direct mail strategy isn’t achieving the results you were expecting, it may require fine-tuning – or a full reappraisal.

We’ll assess how your existing direct mail can work as part of an integrated campaign to boost response rates across channels. And we’ll adjust formats to reduce cost and increase engagement. We can also undertake a creative appraisal and apply eye-tracking analysis to determine where the reader’s eye is being drawn to maximise impact.

If your letterbox campaign isn’t performing, Webmart’s specialists have the tools to get you back on track.

Combat digital fatigue

In today’s online world, it’s easy to become hyper-focused on digital channels. An issue many marketers are finding is that between social media, email, PPC, remarketing and more, customers can become desensitised by online marketing.

With our direct mail services, your company can effectively sidestep the issue, offering potential customers a refreshing – and noticeable – addition to the marketing mix. Not only that, but mail has been proven to increase the effectiveness of existing digital marketing channels.