PAM bridges the gap between direct mail and door drop. It allows you to send mail to specific streets and households but without using customer data – so there are no GDPR issues.
So, now you can use your customer profiles and archetypes to find and target your ideal customers then drop your mail piece into their hands without having their data beforehand.
Our team will help you navigate your way through PAM, anaylsing and cleaning data, optimising creative and leading you to the most cost-effective production and distribution.
Partially Addressed Mail allows you to target households geographically adjacent to your existing customers. It also allows you to find new look-a-like customers by matching existing customer profiles to postcode datafiles.
So, PAM’s targeting allows you to reach small groups of households (an average of 15 households per postcode) with a high propensity to buy your products without having any GDPR or opt-in obstacles to overcome.
Finding new customers
Targeting – finding target profiles and
matching to postcodes
Working as part of an integrated
campaign – uplifts as high as 403%
100% GDPR compliant
Based on an acquisition campaign with 100,000 copies printed and distributed. It assumes an average order value of £200.
Costs (incl printing, targeting, distribution): Quantity 100,1000, A4 letter 100gsm silk paper, folded & enclosed into a C5 envelope
Total cost: £28,500
Total revenue: £200,000
(at 1% response rate or 1000 orders)
Results are dependent on your specific offering and demographic, but one brand targeting older demographics and using Partially Addressed Mail recorded 8% of 55+ year olds visited their website.
Including PAM as part of a multichannel campaign delivered 51% response uplift on other channels together with 403% uplift in response (JICMAIL).
‘It is always such a pleasure working with Webmart – their friendly and efficient communication means that our projects always run smoothly and we are always delighted with the results. We are so impressed with their company ethics and values and look forward to our continued relationship with them.’
Head of Operations, Sophie Conran
There are plenty of ways Webmart can help you find new channels to market or drive up your campaign ROI. Here’s a range of fantastic success stories to show you what can be achieved.