Partially Addressed Mail

A fantastic way to find new customers.

How Webmart can help you with PAM

Our team will help you navigate your way through PAM, analysing and cleaning data, optimising creative and leading you to the most cost-effective production and distribution.

PAM bridges the gap between direct mail and door drop. It allows you to send mail to specific streets and households but without using customer data – so there are no GDPR issues.

So, now you can use your customer profiles and archetypes to find and target your ideal customers then drop your mail piece into their hands without having their data beforehand.

How can your Brand use Partially Addressed Mail (PAM)?

Partially Addressed Mail allows you to target households geographically adjacent to your existing customers. It also allows you to find new look-a-like customers by matching existing customer profiles to postcode datafiles.

So, PAM’s targeting allows you to reach small groups of households (an average of 15 households per postcode) with a high propensity to buy your products without having any GDPR or opt-in obstacles to overcome.

Partially Addressed Mail is great for:

Finding new customers

Targeting – finding target profiles and matching to postcodes

Working as part of an integrated campaign – uplifts as high as 403%

Being 100% GDPR compliant

PAM as part of an integrated campaign

Partially Addressed Mail can be particularly effective as part of your integrated campaigns. As well as PAM’s initial doorstep impact and hanging around the house to expose your messaging to multiple prospects over time, if you include compelling offers and vouchers, PAM is excellent for driving buyers directly to your online channels.

If you’re interested in exploring how partially addressed mail can work as part of your multichannel marketing, please call 01869 321321 or fill out the form and our PAM specialists will be only too happy to offer you their insight.

Don’t just take our word for it

Thank you so much for all your work on the latest mailing. We were saying how great it is to work with Webmart as we have faith that you will get things done – you do things when you say you’re going to – it’s quite refreshing (unfortunately). Thank you!

Ashleigh & Burwood

Good quality and cost effective print solutions saving the business time and money.


The team have been fantastic and a pleasure to work with, a real credit to Webmart. Nothing has fazed them; they totally understand our service offering and buy into our purpose (which I believe is key). Added to this is clear communications, expectation setting and on time delivery.

CEO, Thyme

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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