Partially Addressed Mail (PAM): a fantastic way to find new customers

PAM bridges the gap between direct mail and door drop. It allows you to send mail to specific streets and households but without using customer data – so there are no GDPR issues.

So, now you can use your customer profiles and archetypes to find and target your ideal customers then drop your mail piece into their hands without having their data beforehand.

What Webmart can do for you

Our team will help you navigate your way through PAM, anaylsing and cleaning data, optimising creative and leading you to the most cost-effective production and distribution.

How can your brand use Partially Addressed Mail?

How can your brand use Partially Addressed Mail?

Partially Addressed Mail allows you to target households geographically adjacent to your existing customers. It also allows you to find new look-a-like customers by matching existing customer profiles to postcode datafiles.


So, PAM’s targeting allows you to reach small groups of households (an average of 15 households per postcode) with a high propensity to buy your products without having any GDPR or opt-in obstacles to overcome.

PAM is great for...

PAM is great for...

Webmart-blulb-transparent-circle-25x25Finding new customers

Webmart-blulb-transparent-circle-25x25Targeting – finding target profiles and
matching to postcodes

Webmart-blulb-transparent-circle-25x25Working as part of an integrated
campaign – uplifts as high as 403%

Webmart-blulb-transparent-circle-25x25100% GDPR compliant

Costing/Revenue Example

Costing/Revenue Example

Based on an acquisition campaign with 100,000 copies printed and distributed. It assumes an average order value of £200.


Costs (incl printing, targeting, distribution): Quantity 100,1000, A4 letter 100gsm silk paper, folded & enclosed into a C5 envelope

Total cost: £28,500


Total revenue: £200,000
(at 1% response rate or 1000 orders)


Partially Addressed resonse rates

Partially Addressed response rates

Results are dependent on your specific offering and demographic, but one brand targeting older demographics and using Partially Addressed Mail recorded 8% of 55+ year olds visited their website.


Including PAM as part of a multichannel campaign delivered 51% response uplift on other channels together with 403% uplift in response (JICMAIL).

What our customers say

What our customers say

‘It is always such a pleasure working with Webmart – their friendly and efficient communication means that our projects always run smoothly and we are always delighted with the results. We are so impressed with their company ethics and values and look forward to our continued relationship with them.’


Head of Operations, Sophie Conran

Success Stories

There are plenty of ways Webmart can help you find new channels to market or drive up your campaign ROI. Here’s a range of fantastic success stories to show you what can be achieved.

Get in touch

For the very best in door drop solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

Media Innovation Centre

13-15 Wedgwood Road
OX26 4UL

We’d love to hear from you!