PAM is great for...

Finding new customers

Targeting – finding target profiles and
matching to postcodes

Working as part of an integrated
campaign – uplifts as high as 403%

100% GDPR compliant

Costing/Revenue Example

Based on an acquisition campaign with 100,000 copies printed and distributed. It assumes an average order value of £200.

Costs (incl printing, targeting, distribution): Quantity 100,1000, A4 letter 100gsm silk paper, folded & enclosed into a C5 envelope

Total cost: £28,500

Total revenue: £200,000
(at 1% response rate or 1000 orders)

Partially Addressed response rates

Results are dependent on your specific offering and demographic, but one brand targeting older demographics and using Partially Addressed Mail recorded 8% of 55+ year olds visited their website.

Including PAM as part of a multichannel campaign delivered 51% response uplift on other channels together with 403% uplift in response (JICMAIL).

What our customers say

‘It is always such a pleasure working with Webmart – their friendly and efficient communication means that our projects always run smoothly and we are always delighted with the results. We are so impressed with their company ethics and values and look forward to our continued relationship with them.’

Head of Operations, Sophie Conran