Programmatic Mail

Drive More Transactions with Programmatic Mail

Programmatic is direct mail that’s automated – often triggered and personalised – in response to online interactions or data changes. It’s a great way to encourage specific actions from your customers and online/app users, and has all the benefits of direct mail (tangible, targeted, personalised and delivered into the hands of your targets) combined with the responsiveness and action-driven timing of digital.

What Webmart can do for you?

Webmart’s programmatic specialists will help you understand how programmatic can benefit your customers and work as part of your integrated campaigns – then create the perfect workflow for your brand.

How one Brand used programmatic Direct Mail

For one ecommerce business we work with, customer birthdays were a key driver for interaction. So, they decided to trigger a birthday card to be personalised and mailed to customers complete with offers and vouchers to stimulate further sales.

The data file containing birthday dates, names, addresses and purchase information came in; the card was personalised and printed the next day then posted the following day to drop precisely on the customer’s birthday.

Inside each card was a personalised message and personalised gift voucher (of varying values) based on past purchases to tempt them back online for redemption.

They were so well received and such great performers, our customer ran the campaign for over two years!

Don’t just take our word for it

We have been working with Webmart since 2009 and I now see them as an integral partner to our business. The peace of mind that someone is working flat out to deliver, or exceed, the expected results and outcome, and does not try to just take the easy option, speaks volumes for the dedication Webmart display, and the care they show the client.

Donald Russell

The process from start to finish is stress-free & hassle-free. It’s a good feeling knowing that I can focus on the graphic design and leave the rest in the capable hands of Webmart.


Always quick in response and really reliable. Asset to our business. Amazing service and competitive rates.

Grove Media

We’d love to hear from you!

For the very best in sustainable multichannel marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

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