Drive more transactions with Programmatic Mail

Programmatic is direct mail that’s automated – often triggered and personalised – in response to online interactions or data changes. It’s a great way to encourage specific actions from your customers and online/app users, and has all the benefits of DM (tangible, targeted, personalised and delivered into the hands of your targets) combined with the responsiveness and action-driven timing of digital.

What Webmart can do for you

Webmart’s programmatic specialists will help you understand how programmatic can benefit your business, then select the perfect data and production partners to make it all happen. Here’s what you can expect from us…

How one brand used programmatic DM

How one brand used programmatic DM

For one ecommerce business we work with, customer birthdays were a key driver for interaction. So, they decided to trigger a birthday card to be personalised and mailed to customers complete with offers and vouchers to stimulate further sales.


The data file containing birthday dates, names, addresses and purchase information came in; the card was personalised and printed the next day then posted the following day to drop precisely on the customer’s birthday.


Inside each card was a personalised message and personalised gift voucher (of varying values) based on past purchases to tempt them back online for redemption.


They were so well received and such great performers, our customer ran the campaign for a couple of years.


Why programmatic?

Why programmatic?

Programmatic is great for…


Webmart-blulb-transparent-circle-25x25Retaining customers and driving more

Webmart-blulb-transparent-circle-25x25Triggering personalised offers that

Webmart-blulb-transparent-circle-25x25Requires GDPR compliance

Costing/revenue example

Costing/revenue example

This example is based on printing and mailing an A5 postcard, printed on both sides with personalised print. Revenue assumes an average order value of £200.


Costs: (incl printing, personalisation, distribution): Sending 500 per day for 1 month Total cost: £7,500.


Total revenue: £30,000.
(at 1% response rate or 150 orders)

Re-engineering and innovation

The steps to programmatic

Our consultants assess your business, your customers and your objectives. That way, they’ll uncover the best ways to use programmatic direct mail to achieve your goals.


We’ll then advise on creative, formats, triggers, costing, production and distribution to bring your programmatic campaigns to life.

Programmatic case study

Programmatic case study

One brand increased abandoned basket conversion by 14%


Another brand triggered programmatic DM based on abandoned baskets. The DM piece was used to follow up unsuccessful reactivation emails and showed the abandoned items along with similar products from their ‘most browsed’ product categories. The result was a +14% abandoned basket completion rate.


Success Stories

Webmart are specialists in helping brands deliver extraordinary ROI through offline marketing campaigns. Here’s a range of fantastic success stories to show you what can be achieved.

Get in touch

For the very best in direct mail marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

Media Innovation Centre

13-15 Wedgwood Road
OX26 4UL

We’d love to hear from you!