Direct Mail v Email = DM wins (again!)
How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing
25 April, 2016Webmart’s ECMOD Presentation with the Prince’s Trust
Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the
05 December, 2012How Print Marketing Drives Online Search & Conversion
Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a c
24 May, 2012News: UK Printing Companies Capacity Squeeze Comes Early
With the continued reduction in capacity in many sectors of the UK Print market, we’re starting to see the annual capacity squeez
26 July, 2011Is it all Doom and Gloom for UK Print Companies?
There’s a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closu
08 June, 2011The Price of Insert Printing: The Science of Print Procurement.
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure
18 May, 2011An Analysis of the Price of Printed Brochures.
We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers
21 April, 2011Print Buying/Selling and the Price of Print Part 2. Data Analysis.
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and
06 April, 2011A Quick Guide to Catalogue Printing
As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ mi
24 March, 2011Print Buying and the Price of Print. A Wide-eyed and Gob-smacked Investigation by Data Miner No.1
I’m on a mission. It’s a mission which will require cunning and daring. It will entail physical endurance, mental anguish a
22 March, 2011Measuring ROI from your Print Marketing Materials
Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investmen
17 March, 2011Four Days to the Finnish line… Printing Paper Update
As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can.
10 March, 2011Is Printed Direct Mail as cost-effective as other Direct Marketing?
Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance ben
08 March, 2011Paper Prices – will they stop rising?
Over the past months paper cost has gone in one direction – upward. It has seemed that as the first day of January, April, July and Se
28 January, 2011
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