How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing
Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the
Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a c
With the continued reduction in capacity in many sectors of the UK Print market, we’re starting to see the annual capacity squeez
There’s a great deal of pressure and consolidation going on amongst UK print companies at the moment. Each month we hear of closu
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure
We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and
As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ mi
I’m on a mission. It’s a mission which will require cunning and daring. It will entail physical endurance, mental anguish a
Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investmen
As much of the printing paper for UK printers comes in from Finland, we can be affected by their weather (almost) as much as they can.
Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance ben
Over the past months paper cost has gone in one direction – upward. It has seemed that as the first day of January, April, July and Se
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