How To Run An Integrated Campaign

Within the advertising industry a big push towards sustainability has meant that more and more brands are focusing solely on their digital presence. This has led to organisations missing out on the additional opportunities that a fully-integrated (multi-channel) online and offline campaign can provide. Watch the discussion below to see how to plan out an integrated campaign and why the carbon footprint might not be what you expect.

Speakers:

Laura Hickey – Senior Insights Manager, Interflora

Louise Gerrard – Senior Digital Marketing Manager, Selesti

Tom Maskill – Sales & Marketing Director, Webmart

Topics:

What is an integrated marketing campaign?

Why is integrated marketing important?

The importance of consistency across multi-channel campaigns

Sustainable marketing

Monitoring your campaign

Q&A

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