Tom Oldershaw promoted to lead the newly formed Customer Growth Team with Tom Maskill appointed as Head of Sales & Marketing

We’re delighted to announce two new internal appointments focused on helping existing customers grow as well as introducing new customers to the wonderful world of Webmart.

Webmart’s customer growth team

Firstly – and a first for Webmart – we’ve created a new Customer Growth Team, headed by Tom Oldershaw.

Over to you Tom:

“Following a huge increase in demand for direct mail, door drop and programmatic mail campaigns, we have been able to invest in and create a dedicated team to support our customers on larger, more complex campaigns.

“My team’s sole focus is delivering growth to our customers, giving us free reign to consult across a broad range of channels to boost return on investment, and all free of charge. It’s a really exciting development for the company and our customers!”

Tom Oldershaw, 34, has been at Webmart for around two years, and has a background in print and mail. He started at the company as a marketing consultant before becoming head of customer growth and joining the company’s leadership team.

Head of Sales and Marketing

Another important appointment is that of Tom Maskill as Webmart’s new Head of Sales & Marketing.

Tom, 23, has been mentored by CEO Simon Biltcliffe since the age of 16, and fills the role following the progression of Richard Boon to Managing Director at the start of the financial year.

Like Tom Oldershaw, Tom Maskill was a Marketing Consultant at Webmart before progressing onto his new role and takes over following a record-breaking year for the department last year.

On the changes, Richard Boon (MD):

“Following the success of a long-term strategic shift at Webmart, I’m delighted to see both Toms progress into leading roles at the forefront of our value proposition that continues to deliver growth in a challenging market. Our low cost base, financial stability, and reconfiguration of the business has seen us tackle Covid 19 head on from an operational perspective, whilst also allowing a repurposing of roles around the whole business. We have refocused our wider team to tackle complex campaigns and customer challenges following investing in our staff through Covid. We’ve stood by our people since the outset of the crisis, with 100% salary top up where furlough was necessary and avoided redundancies.

“There has never been a more opportune moment for letterbox marketing services to ascend the marketing hierarchy. Combined with our proprietary marketing procurement technology and talented team, we have a great platform to tackle the immediate and future needs of an ever-evolving marketplace.”