19 Jul Webmart Launch Enviromail – The First Climate Positive Postage Solution.
Webmart Launch Enviromail – The First Climate Positive Postage Solution
Enviromail calculates and offsets twice the carbon footprint of all distribution to doorsteps for free.
Tens of billions of letters are mailed in the UK every year. Our new Enviromail brand aims to mitigate the impact this has on the environment by calculating the carbon footprint of this postage and offsetting twice that amount for free.
Using our postage carbon calculator, Enviromail is able to map the journey of mailing packs through the UK distribution network from the mailing house to front doors. The calculator, developed in conjunction with suppliers, logistics partners and CarbonQuota, also knows the type of vehicle used, the makeup of the mailing pack, number of returns, recyclability, and the route the mail will take to accurately calculate the carbon footprint of postage.
Once calculated, twice this amount is offset by Enviromail through high quality accredited schemes for free.
Sales & Marketing Director, Tom Maskill, comments: ‘Using the insight we have from our environmental partners, excellent supply chain and experience of executing millions of mailings, we are able to not only calculate and offset the carbon footprint of postage but, crucially, consult on how to reduce it in the first place’.
‘By covering the cost of calculating and offsetting the carbon emissions ourselves, it demonstrates our environmental commitments and ensures that it’s commercially viable for our customers. Not to mention the right thing to do for our planet.’
Through using Enviromail, customers will be supporting afforestation projects in Nicaragua, renewable energy projects in India, clean cookstoves in Rwanda as well as the continued re-wilding of our very own 166-acre forest right here in the UK for no extra cost.
Customer Growth Director, Tom Oldershaw, comments:
‘We have continually invested in mitigating our own impact on the environment from our sustainable fleet policy, solar powered head office and traditional carbon offsetting. To take the leap and bring Enviromail to market extends this commitment beyond the yellow walls of Webmart and allows our customers to make use of climate positive solutions. We’re very excited to make the leap!’
Richard Boon, Managing Director:
‘The launch of Enviromail is a huge step in the right direction towards truly sustainable marketing. We all have more to do and there will be more to come from us. We are immensely proud to bring such a future focused solution to market, despite tackling an unprecedented crisis in recent times.’
Enviromail launched on 20th July 2021.
To take advantage of Webmart’s Enviromail service, hop on over to our Enviromail website.
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