Webmart Appoints New CEO

Webmart Press Release 


FOR IMMEDIATE RELEASE                 Contact: Ellen Carroll, Nellie PR
Phone: +44 (0) 1392 927746
Email: ellen@nelliepr.co.uk  


Richard Boon announced as Webmart’s new CEO with Simon Biltcliffe stepping up as Executive Chairman 

16 February 2023 – Webmart, the award-winning sustainable marketing agency, has appointed Richard Boon as its new CEO and strengthened its leadership team with a series of promotions. Simon Biltcliffe, who founded Webmart on Marxist-capitalist principles in 1996 to benefit both people and the planet, remains with the agency – moving into the advisory position of Executive Chairman. 

Kelly O’Sullivan, who joined Webmart from Sainsbury’s in 2021 has been promoted to Chief Operating Officer, and Tom Oldershaw has moved up into the role of Customer Services Director. The B Corp which has offices in Oxfordshire, Yorkshire, and London employs 44 people providing climate-positive marketing to clients including Interflora, Nintendo, COOK Foods, East of England Co-op, and Great Ormond Street Hospital Charity (GOSH).   

“A new CEO appointment is historic for us and a first in our 27-year history and it is amazing to get there after starting with Webmart as a trainee. The organisational changes, signal a huge shift for the business as we scale our sustainable integrated marketing offering to more sectors and clients both in the UK and internationally,” said Richard Boon. “I’m thrilled to be leading Webmart into the future that we’re building based on a business model to thrive and give back, not just grow at all costs. My mission as CEO is to transition marketing to a more sustainable future, and pioneer new ways to balance marketing with a smaller impact to our planet.” 

Richard Boon joined Webmart aged 18 as a management trainee and after rising through the ranks, was appointed Managing Director in 2020 – just one week before the first UK lockdown. Despite the challenges brought about by the pandemic, the three years since have seen company turnover increase by 34% under Richard’s management.  

During this time, Webmart has also become a B Corp, donated over £60,000 to charity (£720,000 to date), been awarded a People Insight Outstanding Workplace Award for a second year running, and pioneered new carbon-neutral services to reduce the environmental impact and carbon footprint of its clients’ marketing campaigns. As a carbon-neutral business with its own 164-acre Oxygen Farm in Scotland, Webmart is also on target to be Net Zero by 2026. 

Simon Biltcliffe, Executive Chairman of Webmart, said: “Despite the uphill battle throughout the pandemic, Richard’s achieved everything he set out to do, and he’s done it ahead of schedule. Our staff engagement and customer satisfaction levels have increased, and his appointment to CEO is a reflection of the success he has delivered to the business.”  


For more information or to arrange an interview, please contact Ellen Carroll at Nellie PR

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