How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing
If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digita
Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal
Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes take
We’re always looking to help our customers improve their ROI – it’s what we do! So we recently popped over to the Ca
Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably w
As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry gr
There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, dur
We’re always looking for ideas that might give our customers’ campaigns that extra bit of impact, and glow in the dark inks
Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impressions) will need to use their modifie
Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the
It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciti
We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it’s nice to share as much of our
High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly ey
Here’s a New Service for Webmart customers. You may (or may not!) know that Webmart can produce your printed packaging materials
What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customis
Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into
Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a c
What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-ca
We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the
In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies
If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a coup
If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product inn
In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduc
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or whe
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly,
If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you̵
What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their pho
With the continued reduction in capacity in many sectors of the UK Print market, we’re starting to see the annual capacity squeez
We’ve looked at how to find a great web offset printer and also produced a 2 minute guide to web offset printing in the past. Bot
Print Management Companies UK What do they do and how do they add value? There are a number of different types of businesses who
You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web O
Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditio
We’ve produced a 2 minute guide to web offset printing before, explaining how the process works. Here, we take a look at web offs
Direct Mail is a favourite of marketers because it’s relatively straight forward to calculate a direct ROI from it. Check out our
I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country,
We’ve reported on the blurring of the line between digital and print marketing many times in the past and we’re always inte
Advertising in printed magazines can be very effective. But there’s a real art to creating the most effective print advertising d
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure
Whether you’re new to buying print or a print procurement expert, there’s lots of things to think about when requesting an
The trend in marketing over the last few years has been to go digital. But as we’ve seen in many areas, there’s now an incr
As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your custom
Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications
We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers
Well, here it is. If you supply or buy print, this is our first look at the price of printing a brochure, as reported by Webmart’
Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital cata
Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken fro
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and
3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D a
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a pict
Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail or
As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ mi
There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today
Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investmen
In previous articles we’ve looked at your options when buying print or when you’re looking for a new print supplier –
To those of us who don’t use PDFs for artworking, a PDF is a PDF is a PDF. They’re all the same, surely? But say that to a
Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance ben
Postcards can be a very cost effective method of selling to your customers. They’re cheap to produce, cheap to deliver and can ha
Buying print can be fraught. There are several million variants on every print specification. There a number of different printing proc
I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d disti
I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in th
This is a short tale with a happy ending. It’s a true story of a customer who awoke suddenly in the night with the great idea of
What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you
If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do
Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid questio
What is Preflighting? It’s a process your designer or printing services company (printer, print manager etc.) will put your artwork thr
If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The
Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. 1. Obj
A Nearly True Story Once upon a time there was a printer. The printer was a kindly soul and was probably called Bob. Yes, Bob – why not
Pretty well everything we print for business is done as a marketing exercise. If it’s a brochure, it’s produced to market your company,
There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hin
In this first part of our brochure printing guide, we look at the fundamentals of creating a great brochure. However important it is to
We believe that direct mail can be one of the most environmentally responsible channels of communications available to the modern marke
Whether you have a question about our solutions, an enquiry, need some more information on anything – or just like yellow – the Webmart team are ready, locked and loaded to help.
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