Print for Marketers

10 Steps to Brochure Design and Brochure Printing Effectiveness
10 Steps to Brochure Design and Brochure Printing Effectiveness Brochures are a great sales tool for businesses of all shapes an
Webmart
28 March, 2021
Direct Mail v Email = DM wins (again!)
Direct Mail v Email = DM wins (again!) How direct mail outperforms email for cold and warm acquisition campaigns When you
Webmart
25 April, 2016
Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues
Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues If you buy a brochure, magazine o
Webmart
13 April, 2016
FESPA 2014. Keeping you on top of Trends and Innovations in Print.
FESPA 2014. Keeping you on top of Trends and Innovations in Print. May 2014. Munich, Germany. Webmarteers Lee Smith (Category Managemen
Webmart
20 June, 2014
Royal Mail Advertising Mail (Admail) – Important Update
Royal Mail Advertising Mail (Admail) – Important Update Many of our customers use Royal Mail’s Advertising Mail for
Webmart
02 December, 2013
Free Beer! Best application for this new print format…
Free Beer! Best application for this new print format… Our customers are always looking for interesting and eye-catching new prin
Webmart
24 July, 2013
7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx
7 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx We’re always looking to help our customers improve
Webmart
24 July, 2013
Webmart top tip – a quick way to increase email sign up rates
Webmart top tip – a quick way to increase email sign up rates Our print consultants always have their collective ears to t
Webmart
25 June, 2013
The European Data Protection Regulation – and how it could affect you
The European Data Protection Regulation – and how it could affect you If you use consumer data in your business and you’ve not h
Webmart
23 April, 2013
Postage Increases on the way?
Postage Increases on the way? As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the
Webmart
01 February, 2013
Print’s Killer App? Introducing Pocket Cards.
Print’s Killer App? Introducing Pocket Cards. There are a few features of print which can make it really difficult for oth
Webmart
20 December, 2012
Glow in the Dark Inks
Glow in the Dark Inks We’re always looking for ideas that might give our customers’ campaigns that extra bit of impa
Webmart
19 December, 2012
Royal Mail Changes 2nd Jan 2013
Royal Mail Changes 2nd Jan 2013 Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impr
Webmart
18 December, 2012
Webmart’s ECMOD Presentation with the Prince’s Trust
Webmart’s ECMOD Presentation with the Prince’s Trust Print and Direct Mail’s role in Online Search and Convers
Webmart
05 December, 2012
It’s Waterproof. It’s Greaseproof. It’s Stone Paper!
It’s Waterproof. It’s Greaseproof. It’s Stone Paper! It’s a rare day that you discover something entirely new
Webmart
26 September, 2012
Direct Mail: 6 of the Best Articles and Videos on Printing Brain
Direct Mail: 6 of the Best Articles and Videos on Printing Brain We manage the printing and mailing of such a lot of direct mail
Webmart
25 September, 2012
Your Two Minute Guide to High Impact Electronic Posters
Your Two Minute Guide to High Impact Electronic Posters High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s
Webmart
16 August, 2012
Product and Packaging Prototyping
Product and Packaging Prototyping Here’s a New Service for Webmart customers. You may (or may not!) know that Webmart can
Webmart
16 August, 2012
What Personalised Printing can do for Your Customers!
What Personalised Printing can do for Your Customers! What is Personalised Print? Personalisation is a way to use your customer
Webmart
05 July, 2012
What’s Eco Friendly & Drives up Response Rates? Introducing Seed Paper!
What’s Eco Friendly & Drives up Response Rates? Introducing Seed Paper! Paper that Grows into Flowers!? Nope, we’ve no
Webmart
05 July, 2012
How Print Marketing Drives Online Search & Conversion
How Print Marketing Drives Online Search & Conversion Print Consultant extraodinaire Greg Warner gives a 3 minute presentati
Webmart
24 May, 2012
Innovation in Print: Scented Varnishes
Innovation in Print: Scented Varnishes What are they? Scented varnishes are thin, transparent coatings that are laid over a piec
Webmart
10 May, 2012
Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar
Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar We recently visited the Technology for
Webmart
27 March, 2012
Best Practice in Catalogue Printing 2: Post-Production & Innovation
In Part 2, we move on to the post-production phase of the project and see how to best follow up and start the cycle of continual improv
Webmart
03 November, 2011
Best Practice in Catalogue Printing 1: the Pre-Production meeting.
If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a coup
Webmart
28 October, 2011
POS and Poster Printing Innovation. Clean up your act with Static Cling.
POS and Poster Printing Innovation. Clean up your act with Static Cling. If you buy point of sale items such as printed posters
Webmart
18 October, 2011
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)
Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management) In colour management part
Webmart
11 October, 2011
Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes
Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes Publishers and marketers*
Webmart
04 October, 2011
Catalogue Printing Help. The Whys and Hows of Colour Management
There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your
Webmart
23 September, 2011
A Quick Printing Guide: Folding
A Quick Printing Guide: Folding If you use print for marketing purposes, then a decent understanding of your folding options is
Webmart
07 September, 2011
Press Pass Top Tips: Print Buying Help and Advice
Press Pass Top Tips: Print Buying Help and Advice If you’re printing a project with a new, untried, printer or printing an
Webmart
26 August, 2011
Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags
Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags What are they? Small printed codes added to
Webmart
03 August, 2011
News: UK Printing Companies Capacity Squeeze Comes Early
News: UK Printing Companies Capacity Squeeze Comes Early With the continued reduction in capacity in many sectors of the UK Prin
Webmart
26 July, 2011
Checklist Showing the Difference Between Gravure and Web Offset Printing.
Checklist Showing the Difference Between Gravure and Web Offset Printing. We’ve looked at how to find a great web offset p
Webmart
19 July, 2011
A Look at Print Management Companies UK
A Look at Print Management Companies UK Print Management Companies UK What do they do and how do they add value? There ar
Webmart
18 July, 2011
Web Offset Printers: 4 Steps to Finding a Good One
Web Offset Printers: 4 Steps to Finding a Good One You want to buy print? You want to make sure you get great quality? You also
Webmart
12 July, 2011
Print Finishing: Embossed Business Cards
Print Finishing: Embossed Business Cards Embossing is a process where a metal stamp is pressed against a piece of paper to creat
Webmart
07 July, 2011
A Beginners Guide to Web Offset Printers
A Beginners Guide to Web Offset Printers We’ve produced a 2 minute guide to web offset printing before, explaining how the
Webmart
05 July, 2011
3 Lessons from Direct Mail Printers
3 Lessons from Direct Mail Printers Direct Mail is a favourite of marketers because it’s relatively straight forward to ca
Webmart
28 June, 2011
A Marketers Look into Promotional Printing Companies
A Marketers Look into Promotional Printing Companies I have to confess I didn’t know much about promotional printing compa
Webmart
01 June, 2011
Blurring the line between Digital and Print Marketing
Blurring the line between Digital and Print Marketing We’ve reported on the blurring of the line between digital and print
Webmart
26 May, 2011
4 Tips to Effective Print Advertising Design
4 Tips to Effective Print Advertising Design Advertising in printed magazines can be very effective. But there’s a real ar
Webmart
24 May, 2011
The Price of Insert Printing: The Science of Print Procurement.
The Price of Insert Printing: The Science of Print Procurement. When we previously looked into the Price of Printed Brochures we
Webmart
18 May, 2011
5 Tips for Specifying Print for an Estimate: a Print Procurement Guide
5 Tips for Specifying Print for an Estimate: a Print Procurement Guide Whether you’re new to buying print or a print procu
Webmart
17 May, 2011
5 Golden Rules for Outdoor Print Advertising Design, Placement and Response.
5 Golden Rules for Outdoor Print Advertising Design, Placement and Response. The trend in marketing over the last few years has
Webmart
12 May, 2011
A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.
A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011. As we’ve discussed several times
Webmart
09 May, 2011
Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)
Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door) Door to Door (sometimes seen as door2door or door drop)
Webmart
27 April, 2011
An Analysis of the Price of Printed Brochures.
An Analysis of the Price of Printed Brochures. We published our first look at the price of printed brochures in our last article
Webmart
21 April, 2011
Printing Price Analysis 2008-2011. What’s the Price of Printing a Brochure?
Printing Price Analysis 2008-2011. What’s the Price of Printing a Brochure? Well, here it is. If you supply or buy print,
Webmart
20 April, 2011
Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.
Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital cata
Webmart
18 April, 2011
Papers for Printing: Most Popular Paper Weights for 6 Printed Products.
Papers for Printing: Most Popular Paper Weights for 6 Printed Products. If you’re a designer or marketer who’s a lit
Webmart
14 April, 2011
Print Buying/Selling and the Price of Print Part 2. Data Analysis.
Print Buying/Selling and the Price of Print Part 2. Data Analysis. We developed our in house print buying/sourcing platform thro
Webmart
06 April, 2011
Lenticular Printing: and the Brave New World of 3D Printing
Lenticular Printing: and the Brave New World of 3D Printing 3D is very much in vogue at the moment and I have to admit I’m
Webmart
05 April, 2011
Security Print: a Case Study of Printing for a Competition
Security Print: a Case Study of Printing for a Competition Following on from our article on security printing cheques so they di
Webmart
01 April, 2011
Augmented Reality. The Next Big Thing in Print and Print Marketing?
Augmented Reality. The Next Big Thing in Print and Print Marketing? What is Augmented Reality? Augmented Reality (or AR) is a te
Webmart
30 March, 2011
A Quick Guide to Catalogue Printing
As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effecti
Webmart
24 March, 2011
Security Printing – Printing your own Cheques
Security Printing – Printing your own Cheques There can be plenty of reasons why you might want to create your own branded
Webmart
18 March, 2011
Measuring ROI from your Print Marketing Materials
Measuring ROI from your Print Marketing Materials Print is used for such a wide variety of sales, marketing and promotional purp
Webmart
17 March, 2011
What is a Print Management Company?
What is a Print Management Company? In previous articles we’ve looked at your options when buying print or when you’
Webmart
14 March, 2011
Artworking for Print – How to Deliver Artwork to your Commercial Printer
To those of us who don't use PDFs for artworking, a PDF is a PDF is a PDF. They're all the same, surely? But say that to a printer and
Webmart
09 March, 2011
Is Printed Direct Mail as cost-effective as other Direct Marketing?
Is Printed Direct Mail as cost-effective as other Direct Marketing? Some interesting information from the Direct Marketing Assoc
Webmart
08 March, 2011
A Guide to Postcard Printing and Effective Postcard Marketing
A Guide to Postcard Printing and Effective Postcard Marketing Postcards can be a very cost effective method of selling to your c
Webmart
04 March, 2011
The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer?
The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer? Buying print can be fraught. T
Webmart
02 March, 2011
14 Tips to Increase Direct Mail Response Rates
14 Tips to Increase Direct Mail Response Rates I’ve recently read a few articles on increasing direct mail response rates. There
Webmart
28 February, 2011
Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing
Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing I recently quizzed our team of print
Webmart
23 February, 2011
A 2 Minute Marketer’s Guide to Web Offset Litho Printing
A 2 Minute Marketer’s Guide to Web Offset Litho Printing What is it and why should I care? Web Offset Litho Printing is one of t
Webmart
22 February, 2011
A Short Tale of Green Printing AND Money Saving
A Short Tale of Green Printing AND Money Saving This is a short tale with a happy ending. It’s a true story of a customer
Webmart
16 February, 2011
What Happens when Printing Companies go Bust, and how to Protect Yourself
What Happens when Printing Companies go Bust, and how to Protect Yourself What would you do if your printer was placed in admini
Webmart
15 February, 2011
Putting your Brand into Print (Pt 1)
Putting your Brand into Print (Pt 1) If the average person in the western world really does come into contact with about 4000 br
Webmart
14 February, 2011
Top 6 Worst Mistakes to Avoid in Managing Print Projects
Top 6 Worst Mistakes to Avoid in Managing Print Projects Here are our top 6 commonly made mistakes that can all lead to late pro
Webmart
10 February, 2011
5 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone.
5 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone. 1. Why do I need to know this? Phrases like ‘Bran
Webmart
08 February, 2011
A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing
A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing Why should I read this? Why should you be remotely interested in underst
Webmart
04 February, 2011
Printing Services Guide – Preflighting Artwork for Print
Preflight checking your artwork before sending it to your printing services company is key to a successfully printed product.
Webmart
31 January, 2011
UK VAT Advice for Marketers and Print Buyers
UK VAT Advice for Marketers and Print Buyers If you’re a marketer or print buyer, here’s some useful information about VAT that
Webmart
27 January, 2011
Printing Brain Guide – Top 10 Leaflet Design Hints and Tips
Printing Brain Guide – Top 10 Leaflet Design Hints and Tips Printing a leaflet and want to make sure you get the best resu
Webmart
24 January, 2011
The Tale of Bob the Printer. Or Printing Services Company. Or Marketing Services Provider…
The Tale of Bob the Printer. Or Printing Services Company. Or Marketing Services Provider… A Nearly True Story Once upon a time
Webmart
21 January, 2011
Measuring ROI from Print Marketing Communications. An Introduction.
Measuring ROI from Print Marketing Communications. An Introduction. Pretty well everything we print for business is done as a ma
Webmart
19 January, 2011
Printing Services Guide – Design and Artwork for Print
Printing Services Guide – Design and Artwork for Print There’s a host of considerations for a designer or layout artist to bear
Webmart
17 January, 2011
Brochure Printing – Creating an Effective Brochure
Brochure Printing – Creating an Effective Brochure. However important it is to choose the right printer to print your broc
Webmart
22 December, 2010
Eco-friendly Direct Mail
How to achieve Eco-friendly Direct Mail We’ll cover: Using sustainable papers with FSC and PEFC Enviromail –
Webmart
14 December, 2010

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