Direct Mail v Email = DM wins (again!)
How direct mail outperforms email for cold and warm acquisition campaigns When you’re trying to work out where to spend your marketing
25 April, 2016Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues
If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re
13 April, 2016FESPA 2014. Keeping you on top of Trends and Innovations in Print.
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digita
20 June, 2014Royal Mail Advertising Mail (Admail) – Important Update
Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal
02 December, 2013Free Beer! Best application for this new print format…
Our customers are always looking for interesting and eye-catching new print formats to drive their next campaign. But it sometimes take
24 July, 20137 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx
We’re always looking to help our customers improve their ROI – it’s what we do! So we recently popped over to the Ca
24 July, 2013Webmart top tip – a quick way to increase email sign up rates
Our print consultants always have their collective ears to the ground to find new ways to drive up response rates from print marketing
25 June, 2013The European Data Protection Regulation – and how it could affect you
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably w
23 April, 2013Postage Increases on the way?
As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry gr
01 February, 2013Print’s Killer App? Introducing Pocket Cards.
There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, dur
20 December, 2012Glow in the Dark Inks
We’re always looking for ideas that might give our customers’ campaigns that extra bit of impact, and glow in the dark inks
19 December, 2012Royal Mail Changes 2nd Jan 2013
Royal Mail have announced that from 2nd January 2013, all PPI (that’s Printed Postage Impressions) will need to use their modifie
18 December, 2012Webmart’s ECMOD Presentation with the Prince’s Trust
Print and Direct Mail’s role in Online Search and Conversion We were invited along to speak at the latest ECMOD Conference in the
05 December, 2012It’s Waterproof. It’s Greaseproof. It’s Stone Paper!
It’s a rare day that you discover something entirely new in the paper market, but the other day we came across something new and exciti
26 September, 2012Direct Mail: 6 of the Best Articles and Videos on Printing Brain
We manage the printing and mailing of such a lot of direct mail from the Webmart Yellow Sheds, it’s nice to share as much of our
25 September, 2012Your Two Minute Guide to High Impact Electronic Posters
High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly ey
16 August, 2012Product and Packaging Prototyping
Here’s a New Service for Webmart customers. You may (or may not!) know that Webmart can produce your printed packaging materials
16 August, 2012What Personalised Printing can do for Your Customers!
What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customis
05 July, 2012What’s Eco Friendly & Drives up Response Rates? Introducing Seed Paper!
Paper that Grows into Flowers!? Nope, we’ve not been taking psychedelic drugs – there is actually such a thing as paper that grows into
05 July, 2012How Print Marketing Drives Online Search & Conversion
Print Consultant extraodinaire Greg Warner gives a 3 minute presentation on how print drives online engagement and conversion, with a c
24 May, 2012Innovation in Print: Scented Varnishes
What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-ca
10 May, 2012Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar
We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the
27 March, 2012Best Practise in Catalogue Printing 2: Post-Production & Innovation
In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies
03 November, 2011Best Practise in Catalogue Printing 1: the Pre-Production meeting.
If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a coup
28 October, 2011POS and Poster Printing Innovation. Clean up your act with Static Cling.
If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product inn
18 October, 2011Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)
In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduc
11 October, 2011Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or whe
04 October, 2011Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
23 September, 2011A Quick Printing Guide: Folding
If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly,
07 September, 2011Press Pass Top Tips: Print Buying Help and Advice
If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you̵
26 August, 2011Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags
What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their pho
03 August, 2011News: UK Printing Companies Capacity Squeeze Comes Early
With the continued reduction in capacity in many sectors of the UK Print market, we’re starting to see the annual capacity squeez
26 July, 2011Checklist Showing the Difference Between Gravure and Web Offset Printing.
We’ve looked at how to find a great web offset printer and also produced a 2 minute guide to web offset printing in the past. Bot
19 July, 2011A Look at Print Management Companies UK
Print Management Companies UK – what do they do? There are a number of different types of businesses who call themselves Print Ma
18 July, 2011Web Offset Printers: 4 Steps to Finding a Good One
You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web O
12 July, 2011Print Finishing: Embossed Business Cards
Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditio
07 July, 2011A Beginners Guide to Web Offset Printers
We’ve produced a 2 minute guide to web offset printing before, explaining how the process works. Here, we take a look at web offs
05 July, 20113 Lessons from Direct Mail Printers
Direct Mail is a favourite of marketers because it’s relatively straight forward to calculate a direct ROI from it. Check out our
28 June, 2011A Marketers Look into Promotional Printing Companies
I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country,
01 June, 2011Blurring the line between Digital and Print Marketing
We’ve reported on the blurring of the line between digital and print marketing many times in the past and we’re always inte
26 May, 20114 Tips to Effective Print Advertising Design
Advertising in printed magazines can be very effective. But there’s a real art to creating the most effective print advertising d
24 May, 2011The Price of Insert Printing: The Science of Print Procurement.
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure
18 May, 20115 Tips for Specifying Print for an Estimate: a Print Procurement Guide
Whether you’re new to buying print or a print procurement expert, there’s lots of things to think about when requesting an
17 May, 20115 Golden Rules for Outdoor Print Advertising Design, Placement and Response.
The trend in marketing over the last few years has been to go digital. But as we’ve seen in many areas, there’s now an incr
12 May, 2011A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.
As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your custom
09 May, 2011Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)
Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications
27 April, 2011An Analysis of the Price of Printed Brochures.
We published our first look at the price of printed brochures in our last article. It shows a huge pricing difference between printers
21 April, 2011Printing Price Analysis 2008-2011. What’s the Price of Printing a Brochure?
Well, here it is. If you supply or buy print, this is our first look at the price of printing a brochure, as reported by Webmart’
20 April, 2011Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.
Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital cata
18 April, 2011Papers for Printing: Most Popular Paper Weights for 6 Printed Products.
Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken fro
14 April, 2011Print Buying/Selling and the Price of Print Part 2. Data Analysis.
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and
06 April, 2011Lenticular Printing: and the Brave New World of 3D Printing
3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D a
05 April, 2011Security Print: a Case Study of Printing for a Competition
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
01 April, 2011Augmented Reality. The Next Big Thing in Print and Print Marketing?
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a pict
30 March, 20118 Steps to Brochure Design and Brochure Printing Effectiveness
Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail or
28 March, 2011A Quick Guide to Catalogue Printing
As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ mi
24 March, 2011Security Printing – Printing your own Cheques
There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today
18 March, 2011Measuring ROI from your Print Marketing Materials
Print is used for such a wide variety of sales, marketing and promotional purposes it can be tricky to measure your return on investmen
17 March, 2011What is a Print Management Company?
In previous articles we’ve looked at your options when buying print or when you’re looking for a new print supplier –
14 March, 2011Artworking for Print – How to Deliver Artwork to your Commercial Printer
To those of us who don’t use PDFs for artworking, a PDF is a PDF is a PDF. They’re all the same, surely? But say that to a
09 March, 2011Is Printed Direct Mail as cost-effective as other Direct Marketing?
Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance ben
08 March, 2011A Guide to Postcard Printing and Effective Postcard Marketing
Postcards can be a very cost effective method of selling to your customers. They’re cheap to produce, cheap to deliver and can ha
04 March, 2011The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer?
Buying print can be fraught. There are several million variants on every print specification. There a number of different printing proc
02 March, 201114 Tips to Increase Direct Mail Response Rates
I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d disti
28 February, 2011Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing
I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was
23 February, 2011A 2 Minute Marketer’s Guide to Web Offset Litho Printing
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in th
22 February, 2011A Short Tale of Green Printing AND Money Saving
This is a short tale with a happy ending. It’s a true story of a customer who awoke suddenly in the night with the great idea of
16 February, 2011What Happens when Printing Companies go Bust, and how to Protect Yourself
What would you do if your printer was placed in administration, liquidation or receivership? How would you cope? What would it cost you
15 February, 2011Putting your Brand into Print (Pt 1)
If the average person in the western world really does come into contact with about 4000 brands per day, then business owners really do
14 February, 2011Top 6 Worst Mistakes to Avoid in Managing Print Projects
Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone
10 February, 20115 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone.
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the
08 February, 2011A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid questio
04 February, 2011Printing Services Guide – Preflighting Artwork for Print
What is Preflighting? It’s a process your designer or printing services company (printer, print manager etc.) will put your artwork thr
31 January, 2011UK VAT Advice for Marketers and Print Buyers
If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The
27 January, 2011Printing Brain Guide – Top 10 Leaflet Design Hints and Tips
Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. 1. Obj
24 January, 2011The Tale of Bob the Printer. Or Printing Services Company. Or Marketing Services Provider…
A Nearly True Story Once upon a time there was a printer. The printer was a kindly soul and was probably called Bob. Yes, Bob – why not
21 January, 2011Measuring ROI from Print Marketing Communications. An Introduction.
Pretty well everything we print for business is done as a marketing exercise. If it’s a brochure, it’s produced to market your company,
19 January, 2011Printing Services Guide – Design and Artwork for Print
There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hin
17 January, 2011Brochure Printing – Creating an Effective Brochure – Part 1
In this first part of our brochure printing guide, we look at the fundamentals of creating a great brochure. However important it is to
22 December, 2010Eco-friendly Direct Mail
We believe that direct mail can be one of the most environmentally responsible channels of communications available to the modern marke
14 December, 2010
Get in touch
Whether you have a question about our solutions, an enquiry, need some more information on anything – or just like yellow – the Webmart team are ready, locked and loaded to help.
Media Innovation Centre
13-15 Wedgwood Road
Bicester
Oxfordshire
OX26 4UL