Print’s Killer App? Introducing Pocket Cards.
There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, dur
20 December, 2012POS and Poster Printing Innovation. Clean up your act with Static Cling.
If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product inn
18 October, 2011Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or whe
04 October, 2011Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
23 September, 2011A Quick Printing Guide: Folding
If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly,
07 September, 2011Web Offset Printers: 4 Steps to Finding a Good One
You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web O
12 July, 2011Print Finishing: Embossed Business Cards
Embossing is a process where a metal stamp is pressed against a piece of paper to create a raised impression on it. It’s traditio
07 July, 2011A Marketers Look into Promotional Printing Companies
I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country,
01 June, 2011The Price of Insert Printing: The Science of Print Procurement.
When we previously looked into the Price of Printed Brochures we found that by requesting prices for the same specification of brochure
18 May, 2011Print Marketing: 6 Cool Things about Door to Door (sometimes Door2Door)
Door to Door (sometimes seen as door2door or door drop) is the term marketers use when delivering unaddressed marketing communications
27 April, 2011Catalogue Printing Guide: 7 Reasons to use a Printed Catalogue for your Business.
Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital cata
18 April, 2011Papers for Printing: Most Popular Paper Weights for 6 Printed Products.
Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken fro
14 April, 2011Print Buying/Selling and the Price of Print Part 2. Data Analysis.
We developed our in house print buying/sourcing platform throughout 2007 and by 2008 our testing procedures finally came to and end and
06 April, 2011Security Print: a Case Study of Printing for a Competition
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
01 April, 2011Is Printed Direct Mail as cost-effective as other Direct Marketing?
Some interesting information from the Direct Marketing Association’s 2010 report. The report tries to provide key performance ben
08 March, 201114 Tips to Increase Direct Mail Response Rates
I’ve recently read a few articles on increasing direct mail response rates. There were some great tips and ideas so I thought I’d disti
28 February, 2011Introduction to Direct Mail Printing, Data and Mailing for SMEs
What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physi
26 January, 2011Printing Brain Guide – Top 10 Leaflet Design Hints and Tips
Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. 1. Obj
24 January, 2011Quick Printing Guides – Folding
Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and market
11 January, 2011Where’s the best place to buy print?
When you have a particular print job in mind, it’s important to look at which printing process will give you the quality you need at th
09 December, 2010
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