42% donations increase for The Salvation Army

42% donations increase for The Salvation Army

By Webmart

Benefits Delivered

42% year-on-year increase in number of donations

ROI of £2.12 per £1 (38% improvement)

The Challenge

The Salvation Army trusts door drop media to boost awareness of the charity’s activities in the lead-up to Christmas and raise donations.

The Solution

The prior year’s donors throughout the UK were profiled and scored to understand the best performing areas, and Mosaic types were used to target new areas and donors.

The Results

The number of donations increased year-on-year by 42%, with a campaign ROI of £2.12 per £1 spent – a 38% increase on the previous year.

Webmart is here to help you get more from all your campaigns including door-drop. For free advice on making all your channels work harder, please call 01869 321321 or fill out the form below.

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