Setting the brief

By being involved from the very initial stages of the campaign we were able to identify opportunities to make production as efficient as possible, saving time and money.

Producing concepts and mockups

To help bring our ideas to life, we produced a suite of Point of Sale concepts. In addition to providing ideas for ‘regular’ items such as cubes, posters and wobblers, we supplied bespoke standees, window takeovers and shelf decoration. In line with the brief, all our concepts could be adapted for European territories by switching logos and translating text.

To make visualisation easier, we also provided the client with a range of digital mock-ups showing Point of Sale in situ, ensuring a smooth amends and approval process.

Budgeting

By breaking down costs, standardising materials and consolidating jobs across product types and territories we were able to make considerable cost savings and allowing the budget to expand the campaign within the initial budget.

Production & Branding

Although production spanned two Bank Holidays and was brought forward by one week, we were still able to deliver within these demanding constraints. Our flexible tier-one suppliers allowed us to deliver the highest quality products with gloss UV finish and 4 colour printing on all visible surfaces.

Retail & Logistics

UK Supermarkets have complex guidelines and requirements for Point of Sale. We managed the process of compliance which included pre-assembling and filling a number of Floor-Standing Display Units (FSDUs) and producing dummy game units with store-specific inserts.