04 Oct +50% response rates for Sky Sports F1 door drop
+50% response rates for Sky Sports F1 door drop
+50% response rate compared to previous campaigns
+35% conversion of new customers
22% upgrade of existing customers
Broadcaster BSkyB was looking to publicise the launch of its brand new Sky Sports F1™ channel, dedicated to airing all Formula One races and providing coverage of practice sessions and qualifiers. The channel would be exclusive to Sky Sports subscribers.
“This was an exciting launch for Sky, with instant stand-out on the doormat”
Belinda Worrell, Senior Marketing Manager, British Sky Broadcasting
The Bespoke door drop generated a strong response – almost 50% higher than any previous Sky Sports or Sky HD campaign. Conversion was strong, with 35% of new customers taking out a Sky Sports subscription and 22% of existing customers upgrading to a package that included Sky Sports F1™.