Sales-boosting innovation for a multi-channel retailer

Sales-boosting innovation for a multi-channel retailer

By Webmart

Benefits Delivered

Increased Sales

One stop shop

Print innovation

Last minute capacity

How we did it

Online gift and gadget retailer Firebox has been benefiting from Webmart’s one-stop print service since 2009.

Webmart provides packaging, stickers, labels and product information manuals.

Firebox’s creative team works alongside Webmart’s print production specialists early on in the process, with the design and print informing each other.

For the rebranding of one of Firebox’s most well-known products, Instant Regret Chilli Chocolate, the client’s team were keen to change the look and feel of the packaging, from throwaway novelty to classy gift.

Webmart suggested the use of a subtle black-on-black spot UV for the text, which was only visible when movement of the product caused light to shine across the gloss finish. As a result of the rebrand, sales of the product have since doubled.

Webmart’s ability to source immediate capacity has also proven invaluable, with the average Firebox project being turned around in just five working days.

What our client says

At Firebox we’re always coming up with new print ideas and own brand products. Due to the quick turnaround of these ideas, I’m able to contact the guys at Webmart and they’ll come up with the best options/trends to guide us in the right direction. No matter how difficult it might seem, they’ve always been able to help us create some great print pieces.

Creative Director, Firebox


Webmart specialises in campaign improvements that drive more sales. So if you’re looking to achieve stand-out or improve campaign ROI like Firebox, we’d love to work with you. Please call our team of consultants on 01869 321321 or simply fill out the form below with as much detail as you can and we’ll get to work.

Get in touch

Whether you have a question about our solutions, an enquiry, need some more information on anything – or just like yellow – the Webmart team are ready, locked and loaded to help.

Media Innovation Centre

13-15 Wedgwood Road
OX26 4UL

We’d love to hear from you!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.