A quick summary

Microsoft needed a long-term print partner to work with its creative agency on Point of Sale materials (PoS). They also needed to retain control and the ability to respond to changing retail demands.

To manage the end-to-end production process we placed a full-time Point of Sale (PoS) expert at Microsoft’s HQ in Reading. A full team of PoS specialists at Webmart’s Bicester office provide back up support. Now, Microsoft has the support, expertise and infrastructure they need.

The Challenge

Microsoft was looking for a long-term print production partner to work with alongside its creative agency on temporary point of sale materials for new product launches.

With several product promotions planned throughout the year, Microsoft not only needed a supplier who could deliver stand out materials that were on brand. They also required a supplier that was willing and able to work at short notice, without compromising quality.

How we achieved it

To manage the end-to-end production process we placed a full-time Point of Sale (PoS) expert at Microsoft’s HQ in Reading. Webmart point of sale specialists now manage the end-to-end production process.

With an on-site account manager, backed up by the full team at Webmart’s nearby Bicester office, Microsoft’s marketing team can relax knowing PoS campaigns will hit the mark with customers. And partner retailers always receive PoS materials that are compliant with their individual store policies.

Our team also works closely with Microsoft’s creative agency, Studio CO2, to manage the production of unique pieces of cardboard engineering that aim to amplify the excitement and anticipation of new video games launches for Xbox. For MS Office, Windows and hardware products, we ensure the display units and supporting PoS are clear and compelling and have impact.